Burton vs Oakley:Which is searched more?
In September 2026, Oakley had more branded searches than Burton among snowboard Helmet brands worldwide. Oakley was estimated to have 1.5M branded searches compared to Burton’s 397K, and held a 64.8% Share of Search versus Burton’s 17.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Burton or Oakley?
Compare the snowboard helmet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oakley, Burton. The figures are in the table below the chart.
View monthly share of search table
| Month | Oakley | Burton | Giro | Anon | Smith | POC |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.7% | 20.4% | 8.3% | 5.6% | 2.4% | 1.7% |
| Nov 2025 | 59.4% | 25.5% | 6.5% | 4.4% | 2.6% | 1.6% |
| Dec 2025 | 55.3% | 30.6% | 6.1% | 4.1% | 2.4% | 1.5% |
| Jan 2026 | 54.3% | 31.1% | 6% | 4.9% | 2.3% | 1.5% |
| Feb 2026 | 53.2% | 30.6% | 7.1% | 4.8% | 2.5% | 1.8% |
| Mar 2026 | 65.9% | 17.5% | 7.2% | 4.9% | 2.7% | 1.8% |
| Apr 2026 | 70.8% | 11.5% | 7.8% | 5.2% | 2.7% | 1.9% |
| May 2026 | 58.2% | 7.8% | 26.2% | 3.5% | 2.7% | 1.6% |
| Jun 2026 | 71.8% | 9.6% | 9.7% | 4.3% | 3% | 1.6% |
| Jul 2026 | 72.7% | 10% | 8% | 4.4% | 3.3% | 1.6% |
| Aug 2026 | 68.6% | 14.2% | 7.5% | 5.1% | 2.8% | 1.9% |
| Sep 2026 | 64.8% | 17.1% | 8.7% | 4.8% | 2.9% | 1.7% |
How has the Burton and Oakley comparison changed over the last 12 months?
3 findings
- Oakley was ahead of Burton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burton’s estimated Share of Search among snowboard Helmet brands worldwide moved from 20.4% to 17.1%, and its estimated monthly branded searches moved from 495K to 397K.
- Across the 12 months ending September 2026, Oakley’s estimated Share of Search among snowboard Helmet brands worldwide moved from 61.7% to 64.8%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for snowboard Helmet brands worldwide in September 2026?
2 changes
In September 2026, Burton gained estimated Share of Search among snowboard Helmet brands worldwide, from 14.2% to 17.1%.
In September 2026, Oakley lost estimated Share of Search among snowboard Helmet brands worldwide, from 68.6% to 64.8%.
Other head-to-heads among snowboard Helmet brands
How each brand is measured
Brandwave collects information about searches that people make online using Burton’s and Oakley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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