Helly Hansen vs Roxy:Which is searched more?
In September 2026, Helly Hansen and Roxy were level on Share of Search among snow pants brands worldwide, with an estimated 550K branded searches each, at 38.9% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Helly Hansen or Roxy?
Compare the snow pants brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Helly Hansen, Roxy. The figures are in the table below the chart.
View monthly share of search table
| Month | Helly Hansen | Roxy | Volcom | Burton |
|---|---|---|---|---|
| Oct 2025 | 49.3% | 26.9% | 14.7% | 9.1% |
| Nov 2025 | 51.6% | 23.3% | 12.7% | 12.3% |
| Dec 2025 | 42.7% | 23.5% | 12.9% | 20.9% |
| Jan 2026 | 40.5% | 27.3% | 12.2% | 20% |
| Feb 2026 | 39.8% | 26.6% | 11.9% | 21.6% |
| Mar 2026 | 33.3% | 40.7% | 14.9% | 11% |
| Apr 2026 | 31.1% | 46.5% | 17% | 5.3% |
| May 2026 | 35.9% | 43.8% | 16% | 4.3% |
| Jun 2026 | 31.4% | 46.9% | 17.1% | 4.6% |
| Jul 2026 | 28.2% | 51.6% | 15.4% | 4.8% |
| Aug 2026 | 34.9% | 42.6% | 15.6% | 6.9% |
| Sep 2026 | 38.9% | 38.9% | 14.2% | 7.9% |
How has the Helly Hansen and Roxy comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Roxy took it in March 2026.
- Across the 12 months ending September 2026, Helly Hansen’s estimated Share of Search among snow pants brands worldwide moved from 49.3% to 38.9%, and its estimated monthly branded searches moved from 823K to 550K.
- Across the 12 months ending September 2026, Roxy’s estimated Share of Search among snow pants brands worldwide moved from 26.9% to 38.9%, and its estimated monthly branded searches moved from 450K to 550K.
How did search popularity change for snow pants brands worldwide in September 2026?
2 changes
In September 2026, Helly Hansen overtook Roxy to become the leader among snow pants brands worldwide, with 38.9% estimated Share of Search.
In September 2026, Roxy lost estimated Share of Search among snow pants brands worldwide, from 42.6% to 38.9%.
Other head-to-heads among snow pants brands
How each brand is measured
Brandwave collects information about searches that people make online using Helly Hansen’s and Roxy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Helly Hansen
1 branded search term
- hellyhansen
Roxy
1 branded search term
- roxy
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.