Infant Optics vs Owlet:Which is searched more?
In September 2026, Owlet had more branded searches than Infant Optics among smart baby monitor brands worldwide. Owlet had about 76,100 branded searches, while Infant Optics had 4,400. Owlet made up 33.2% of all smart baby monitor brand searches we track, and Infant Optics accounted for 1.9%. These are worldwide searches for English-language branded terms.
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Is Infant Optics or Owlet more popular in search?
Compare brands selling connected nursery cameras and baby monitors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Owlet, Infant Optics. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nanit | Owlet | CuboAi | Eufy | Babysense | Lollipop | Infant Optics |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 29.1% | 7.9% | 6% | 6.1% | 2.6% | 2.2% |
| Nov 2025 | 49% | 26.1% | 8.4% | 6.4% | 5.6% | 2.2% | 2.3% |
| Dec 2025 | 48.6% | 27.8% | 7% | 6.5% | 5.4% | 2.3% | 2.4% |
| Jan 2026 | 45.7% | 29% | 8.9% | 6.8% | 5.6% | 2% | 2% |
| Feb 2026 | 46.9% | 29.6% | 8.3% | 6.3% | 5.2% | 1.9% | 1.9% |
| Mar 2026 | 43.1% | 32.8% | 6.4% | 5.8% | 7.1% | 2.3% | 2.6% |
| Apr 2026 | 45.2% | 31.1% | 7.3% | 6.6% | 5.2% | 2.2% | 2.4% |
| May 2026 | 43.9% | 32.7% | 7.8% | 6% | 5.6% | 1.8% | 2.2% |
| Jun 2026 | 45.8% | 29.9% | 8% | 7.5% | 4.7% | 1.9% | 2.2% |
| Jul 2026 | 46% | 29.6% | 8% | 7.5% | 4.8% | 1.9% | 2.2% |
| Aug 2026 | 43.9% | 34.2% | 6.4% | 7.2% | 4.4% | 1.8% | 2.1% |
| Sep 2026 | 41.8% | 33.2% | 8.5% | 7.9% | 4.8% | 2% | 1.9% |
How has the Infant Optics and Owlet comparison changed over the last 12 months?
3 findings
- Owlet was ahead of Infant Optics in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Infant Optics’ share of searches among smart baby monitor brands worldwide moved from 2.2% to 1.9%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 12 months ending September 2026, Owlet’s share of searches among smart baby monitor brands worldwide moved from 29.1% to 33.2%, and its estimated monthly branded searches moved from 71.5K to 76.1K.
How did search popularity change for smart baby monitor brands worldwide in September 2026?
2 changes
In September 2026, Owlet lost share of searches among smart baby monitor brands worldwide, from 34.2% to 33.2%.
In September 2026, Infant Optics fell from 6th to 7th among smart baby monitor brands worldwide.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Infant Optics’ and Owlet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Infant Optics
1 branded search term
- infant optics
Owlet
4 branded search terms
- owlet baby monitor
- owlet dream duo
- owlet dream sight
- owlet dream sock
Other head-to-heads among smart baby monitor brands
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