Brandwave

Eufy vs Owlet:Which is more popular?

In September 2026, Owlet had more branded searches than Eufy among smart baby monitor brands worldwide. Owlet had about 76,100 branded searches, while Eufy had 18,100. Owlet made up 33.2% of all smart baby monitor brand searches we track, and Eufy accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about smart baby monitor brands, Owlet appeared in three of the four answers and Eufy in two. Owlet was mentioned before Eufy in every answer that named either.

Among smart baby monitor brands worldwide in September 2026

Who do people search for more?

Owlet, about 4 searches for every 1 for Eufy

Owlet 76.1K searchesEufy 18.1K searches

Who does AI mention more?

Owlet, mentioned in 3 of 4 answers, Eufy in 2

Owlet in 3 of 4Eufy in 2 of 4

Who does AI recommend more?

Owlet, named ahead of Eufy in 3 of 3 answers

Owlet first in 3Eufy never first

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Top smart baby monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Owlet was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Eufy was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Owlet was listed before Eufy in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nanit1st
  2. Owlet2nd
  3. CuboAi3rd
  4. Eufy4th
  5. Infant Optics5th
  6. Babysense–
  7. Lollipop–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nanit4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Owlet3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • CuboAi3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Eufy2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Infant Optics2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Babysense0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lollipop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about smart baby monitor brands

4 answers
  • Asked ChatGPT

    “Which smart baby monitor brand should I buy?”

    1. 1Nanit
    2. 2Owlet
    3. 3Infant Optics
  • Asked ChatGPT

    “What are the best smart baby monitor brands?”

    1. 1Nanit
    2. 2Owlet
    3. 3Eufy
    4. 4CuboAi
    5. 5Infant Optics
  • Asked ChatGPT

    “What's the best smart baby monitor brand for new parents?”

    1. 1Nanit
    2. 2CuboAi
    3. 3Owlet
    4. 4Eufy
  • Searched Google, AI Overview

    “best baby monitor”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “smart nursery camera”

    1. 1Nanit
    2. 2CuboAi

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Eufy or Owlet more popular in search?

This chart shows how often people search Google for Eufy and Owlet by name. Each line represents a brand's share of searches for all seven smart baby monitor brands we track, month by month, from English-language searches worldwide.

Eufy and Owlet among smart baby monitor brands worldwide, by month

Share of searches by month for Owlet, Eufy. The figures are in the table below the chart.

View monthly share of searches table
MonthNanitOwletCuboAiEufyBabysenseLollipopInfant Optics
Oct 202546.1%29.1%7.9%6%6.1%2.6%2.2%
Nov 202549%26.1%8.4%6.4%5.6%2.2%2.3%
Dec 202548.6%27.8%7%6.5%5.4%2.3%2.4%
Jan 202645.7%29%8.9%6.8%5.6%2%2%
Feb 202646.9%29.6%8.3%6.3%5.2%1.9%1.9%
Mar 202643.1%32.8%6.4%5.8%7.1%2.3%2.6%
Apr 202645.2%31.1%7.3%6.6%5.2%2.2%2.4%
May 202643.9%32.7%7.8%6%5.6%1.8%2.2%
Jun 202645.8%29.9%8%7.5%4.7%1.9%2.2%
Jul 202646%29.6%8%7.5%4.8%1.9%2.2%
Aug 202643.9%34.2%6.4%7.2%4.4%1.8%2.1%
Sep 202641.8%33.2%8.5%7.9%4.8%2%1.9%

How has the Eufy and Owlet comparison changed over the last 12 months?

3 findings
  • Owlet was ahead of Eufy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Eufy’s share of searches among smart baby monitor brands worldwide moved from 6% to 7.9%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
  • Across the 12 months ending September 2026, Owlet’s share of searches among smart baby monitor brands worldwide moved from 29.1% to 33.2%, and its estimated monthly branded searches moved from 71.5K to 76.1K.

How did search popularity change for smart baby monitor brands worldwide in September 2026?

3 changes
  1. In September 2026, CuboAi overtook Eufy to rank 3rd among smart baby monitor brands worldwide, with 8.5% of the searches.

  2. In September 2026, Eufy gained share of searches among smart baby monitor brands worldwide, from 7.2% to 7.9%.

  3. In September 2026, Owlet lost share of searches among smart baby monitor brands worldwide, from 34.2% to 33.2%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Eufy’s and Owlet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eufy

1 branded search term

  • eufy baby monitor

Owlet

4 branded search terms

  • owlet baby monitor
  • owlet dream duo
  • owlet dream sight
  • owlet dream sock

How the Brand Demand Index is measured

Other head-to-heads among smart baby monitor brands

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