Babysense vs Owlet:Which is more popular?
In September 2026, Owlet had more branded searches than Babysense among smart baby monitor brands worldwide. Owlet had about 76,100 branded searches, while Babysense had 10,900. Owlet made up 33.2% of all smart baby monitor brand searches we track, and Babysense accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about smart baby monitor brands, Owlet appeared in three of the four answers and Babysense in none.
Who do people search for more?
Owlet, about 7 searches for every 1 for Babysense
Who does AI mention more?
Owlet, mentioned in 3 of 4 answers, Babysense in 0
Who does AI recommend more?
Owlet, the only one of the two named
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Top smart baby monitor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Owlet was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Babysense did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nanit4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Owlet3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
CuboAi3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Eufy2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Infant Optics2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Babysense0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lollipop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about smart baby monitor brands
4 answers
Asked ChatGPT
“Which smart baby monitor brand should I buy?”
Asked ChatGPT
“What are the best smart baby monitor brands?”
Asked ChatGPT
“What's the best smart baby monitor brand for new parents?”
Searched Google, AI Overview
“best baby monitor”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“smart nursery camera”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Babysense or Owlet more popular in search?
This chart shows how often people search Google for Babysense and Owlet by name. Each line represents a brand's share of searches for all seven smart baby monitor brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Owlet, Babysense. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nanit | Owlet | CuboAi | Eufy | Babysense | Lollipop | Infant Optics |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 29.1% | 7.9% | 6% | 6.1% | 2.6% | 2.2% |
| Nov 2025 | 49% | 26.1% | 8.4% | 6.4% | 5.6% | 2.2% | 2.3% |
| Dec 2025 | 48.6% | 27.8% | 7% | 6.5% | 5.4% | 2.3% | 2.4% |
| Jan 2026 | 45.7% | 29% | 8.9% | 6.8% | 5.6% | 2% | 2% |
| Feb 2026 | 46.9% | 29.6% | 8.3% | 6.3% | 5.2% | 1.9% | 1.9% |
| Mar 2026 | 43.1% | 32.8% | 6.4% | 5.8% | 7.1% | 2.3% | 2.6% |
| Apr 2026 | 45.2% | 31.1% | 7.3% | 6.6% | 5.2% | 2.2% | 2.4% |
| May 2026 | 43.9% | 32.7% | 7.8% | 6% | 5.6% | 1.8% | 2.2% |
| Jun 2026 | 45.8% | 29.9% | 8% | 7.5% | 4.7% | 1.9% | 2.2% |
| Jul 2026 | 46% | 29.6% | 8% | 7.5% | 4.8% | 1.9% | 2.2% |
| Aug 2026 | 43.9% | 34.2% | 6.4% | 7.2% | 4.4% | 1.8% | 2.1% |
| Sep 2026 | 41.8% | 33.2% | 8.5% | 7.9% | 4.8% | 2% | 1.9% |
How has the Babysense and Owlet comparison changed over the last 12 months?
3 findings
- Owlet was ahead of Babysense in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Babysense’s share of searches among smart baby monitor brands worldwide moved from 6.1% to 4.8%, and its estimated monthly branded searches moved from 15K to 10.9K.
- Across the 12 months ending September 2026, Owlet’s share of searches among smart baby monitor brands worldwide moved from 29.1% to 33.2%, and its estimated monthly branded searches moved from 71.5K to 76.1K.
How did search popularity change for smart baby monitor brands worldwide in September 2026?
2 changes
In September 2026, Owlet lost share of searches among smart baby monitor brands worldwide, from 34.2% to 33.2%.
Estimated monthly branded searches for Babysense worldwide fell 27.3% over 12 measured months, from 15K to 10.9K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Babysense’s and Owlet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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