Brandwave

Beko vs Miele:Which is searched more?

In September 2026, Beko had more branded searches than Miele among slimline dishwasher brands worldwide. Beko was estimated to have 450K branded searches compared to Miele’s 113K, and held a 12.9% Share of Search versus Miele’s 3.2%. These are worldwide searches for English-language branded terms.

Share of Search among slimline dishwasher brands worldwide in September 2026Which is more popular in search, Beko or Miele?
Beko12.9%450K searches
vs
Miele3.2%113K searches

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Which is more popular in search, Beko or Miele?

Compare the slimline dishwasher brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Beko and Miele among slimline dishwasher brands worldwide, by month

Share of Search by month for Beko, Miele. The figures are in the table below the chart.

View monthly share of search table
MonthSiemensBoschHisenseBekoSamsungMiele
Oct 202530.9%20%20.9%13.9%11.4%2.9%
Nov 202534%17.4%22.6%12.5%9.7%3.8%
Dec 202530.7%20.6%20.7%13.8%10%4.2%
Jan 202630.9%20.7%20.9%13.9%10.1%3.5%
Feb 202634.7%19.5%19.1%12.8%10.7%3.2%
Mar 202633.9%20.7%18.7%12.5%10.5%3.8%
Apr 202634.4%20.8%19%12.7%9.9%3.2%
May 202633.1%19.6%22.4%12.2%9.6%3.1%
Jun 202630.9%18.2%25.3%13.9%8.9%2.8%
Jul 202632.1%18.9%21.7%14.5%9.9%3%
Aug 202633.3%20.8%18.4%12.3%11.5%3.8%
Sep 202635%19.4%19.3%12.9%10.1%3.2%

How has the Beko and Miele comparison changed over the last 12 months?

  • Beko was ahead of Miele in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Beko’s estimated Share of Search among slimline dishwasher brands worldwide moved from 13.9% to 12.9%, and its estimated monthly branded searches moved from 550K to 450K.
  • Across the 12 months ending September 2026, Miele’s estimated Share of Search among slimline dishwasher brands worldwide moved from 2.9% to 3.2%, and its estimated monthly branded searches held steady at 113K.

How did search popularity change for slimline dishwasher brands worldwide in September 2026?

  1. In September 2026, Beko gained estimated Share of Search among slimline dishwasher brands worldwide, from 12.3% to 12.9%.

  2. In September 2026, Miele lost estimated Share of Search among slimline dishwasher brands worldwide, from 3.8% to 3.2%.

Other head-to-heads among slimline dishwasher brands

How each brand is measured

Brandwave collects information about searches that people make online using Beko’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beko

1 branded search term

  • beko

Miele

3 branded search terms

  • miele com
  • miele vacuum
  • vacuum miele

How the Brand Demand Index is measured

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