Datadog vs Elastic:Which is more popular by branded search?
In August 2026, Datadog had more branded searches than Elastic among SIEM platforms worldwide. Datadog was estimated to have 254K branded searches compared to Elastic’s 95K, and held a 49.3% Share of Search versus Elastic’s 18.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Datadog or Elastic?
Compare the platforms that collect and analyse security events. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Datadog, Elastic. The figures are in the table below the chart.
View monthly share of search table
| Month | Datadog | Splunk | Elastic | Microsoft Sentinel | Sumo Logic |
|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 30.1% | 25.7% | 3.3% | 2.2% |
| Nov 2025 | 42.6% | 27.6% | 23.7% | 3.7% | 2.5% |
| Dec 2025 | 38.4% | 30.2% | 25.8% | 3.3% | 2.2% |
| Jan 2026 | 42.7% | 27.6% | 23.5% | 3.7% | 2.5% |
| Feb 2026 | 42.9% | 27.6% | 23.8% | 3.7% | 2% |
| Mar 2026 | 42.8% | 27.4% | 23.7% | 3.7% | 2.5% |
| Apr 2026 | 44.2% | 28.3% | 21.6% | 3.8% | 2.1% |
| May 2026 | 47% | 24.8% | 21.4% | 4.1% | 2.7% |
| Jun 2026 | 46.3% | 29.3% | 18.3% | 3.9% | 2.2% |
| Jul 2026 | 48.9% | 25.7% | 19.3% | 4.2% | 1.9% |
| Aug 2026 | 49.3% | 26.1% | 18.4% | 4.3% | 1.9% |
| Sep 2026 | — | — | — | — | — |
How has the Datadog and Elastic comparison changed over the last 12 months?
3 findings
- Datadog was ahead of Elastic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Datadog’s estimated Share of Search among SIEM platforms worldwide moved from 38.6% to 49.3%, and its estimated monthly branded searches moved from 257K to 254K.
- Across the 11 months ending August 2026, Elastic’s estimated Share of Search among SIEM platforms worldwide moved from 25.7% to 18.4%, and its estimated monthly branded searches moved from 172K to 95K.
How did search popularity change for SIEM platforms worldwide in August 2026?
1 change
In August 2026, Elastic lost estimated Share of Search among SIEM platforms worldwide, from 19.3% to 18.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Datadog’s and Elastic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.