Brandwave

Kohler vs Waterpik:Which is more popular?

In September 2026, Kohler had more branded searches than Waterpik among shower head brands worldwide. Kohler had about 368,000 branded searches, while Waterpik had 301,000. Kohler made up 29.7% of all shower head brand searches we track, and Waterpik accounted for 24.3%. When we asked ChatGPT and Google AI Overviews about shower head brands, Kohler and Waterpik each appeared in three of the five answers. Kohler was mentioned before Waterpik in two out of three answers that named either.

Among shower head brands worldwide in September 2026

Who do people search for more?

Kohler, about 22% more searches than Waterpik

Kohler 368K searchesWaterpik 301K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Kohler in 3 of 5Waterpik in 3 of 5

Who does AI recommend more?

Kohler, named ahead of Waterpik in 2 of 3 answers

Kohler first in 2Waterpik first in 1

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Top shower head brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kohler and Waterpik were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kohler was listed before Waterpik in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moen1st
  2. Kohler2nd
  3. Delta Faucet3rd
  4. Waterpik4th
  5. Speakman5th
  6. Hansgrohe6th
  7. Grohe7th
  8. Methven–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Delta Faucet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kohler3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Waterpik3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Speakman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hansgrohe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grohe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Methven0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shower head brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kohler or Waterpik more popular in search?

This chart shows how often people search Google for Kohler and Waterpik by name. Each line represents a brand's share of searches for all eight shower head brands we track, month by month, from English-language searches worldwide.

Kohler and Waterpik among shower head brands worldwide, by month

Share of searches by month for Kohler, Waterpik. The figures are in the table below the chart.

View monthly share of searches table
MonthKohlerWaterpikGroheHansgroheMoenDelta FaucetSpeakmanMethven
Oct 202526.1%26.1%17.5%14.3%7.8%7.8%0.31%0.05%
Nov 202526.5%26.5%17.7%14.5%7.9%6.5%0.39%0.04%
Dec 202524.7%30.1%16.5%13.5%7.4%7.4%0.36%0.04%
Jan 202626.5%21.7%17.7%17.7%7.9%7.9%0.32%0.05%
Feb 202623.6%23.6%19.3%15.8%8.6%8.6%0.35%0.05%
Mar 202627.4%22.4%18.3%15%8.2%8.2%0.33%0.05%
Apr 202628.8%23.6%15.8%15.8%8.6%7.1%0.28%0.06%
May 202624.9%24.9%16.6%16.6%9.1%7.5%0.36%0.06%
Jun 202625.7%25.7%17.1%14.1%9.4%7.7%0.31%0.06%
Jul 202624.9%24.9%16.6%16.6%9.1%7.5%0.36%0.06%
Aug 202629.7%24.3%16.2%13.3%8.9%7.3%0.35%0.06%
Sep 202629.7%24.3%16.2%13.3%8.9%7.3%0.35%0.05%

How has the Kohler and Waterpik comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Kohler took it in January 2026.
  • Across the 12 months ending September 2026, Kohler’s share of searches among shower head brands worldwide moved from 26.1% to 29.7%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, Waterpik’s share of searches among shower head brands worldwide moved from 26.1% to 24.3%, and its estimated monthly branded searches moved from 368K to 301K.

How did search popularity change for shower head brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Waterpik worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kohler’s and Waterpik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kohler

1 branded search term

  • kohler

Waterpik

1 branded search term

  • waterpik

How the Brand Demand Index is measured

Other head-to-heads among shower head brands

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