Hansgrohe vs Kohler:Which is more popular?
In September 2026, Kohler had more branded searches than Hansgrohe among shower head brands worldwide. Kohler had about 368,000 branded searches, while Hansgrohe had 165,000. Kohler made up 29.7% of all shower head brand searches we track, and Hansgrohe accounted for 13.3%. When we asked ChatGPT and Google AI Overviews about shower head brands, Kohler appeared in three of the five answers and Hansgrohe in two. Kohler was mentioned before Hansgrohe in every answer that named either.
Who do people search for more?
Kohler, about 2 searches for every 1 for Hansgrohe
Who does AI mention more?
Kohler, mentioned in 3 of 5 answers, Hansgrohe in 2
Who does AI recommend more?
Kohler, named ahead of Hansgrohe in 3 of 3 answers
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Top shower head brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kohler was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hansgrohe was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kohler was listed before Hansgrohe in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Delta Faucet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Kohler3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Waterpik3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Speakman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hansgrohe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Grohe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Methven0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shower head brands
5 answers
Asked ChatGPT
“Which shower head brand should I buy?”
Asked ChatGPT
“What are the best shower head brands?”
Asked ChatGPT
“What's the best shower head brand for better water pressure?”
Searched Google, AI Overview
“best shower head”
Searched Google, AI Overview
“high pressure shower head”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Hansgrohe or Kohler more popular in search?
This chart shows how often people search Google for Hansgrohe and Kohler by name. Each line represents a brand's share of searches for all eight shower head brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kohler, Hansgrohe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kohler | Waterpik | Grohe | Hansgrohe | Moen | Delta Faucet | Speakman | Methven |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.1% | 26.1% | 17.5% | 14.3% | 7.8% | 7.8% | 0.31% | 0.05% |
| Nov 2025 | 26.5% | 26.5% | 17.7% | 14.5% | 7.9% | 6.5% | 0.39% | 0.04% |
| Dec 2025 | 24.7% | 30.1% | 16.5% | 13.5% | 7.4% | 7.4% | 0.36% | 0.04% |
| Jan 2026 | 26.5% | 21.7% | 17.7% | 17.7% | 7.9% | 7.9% | 0.32% | 0.05% |
| Feb 2026 | 23.6% | 23.6% | 19.3% | 15.8% | 8.6% | 8.6% | 0.35% | 0.05% |
| Mar 2026 | 27.4% | 22.4% | 18.3% | 15% | 8.2% | 8.2% | 0.33% | 0.05% |
| Apr 2026 | 28.8% | 23.6% | 15.8% | 15.8% | 8.6% | 7.1% | 0.28% | 0.06% |
| May 2026 | 24.9% | 24.9% | 16.6% | 16.6% | 9.1% | 7.5% | 0.36% | 0.06% |
| Jun 2026 | 25.7% | 25.7% | 17.1% | 14.1% | 9.4% | 7.7% | 0.31% | 0.06% |
| Jul 2026 | 24.9% | 24.9% | 16.6% | 16.6% | 9.1% | 7.5% | 0.36% | 0.06% |
| Aug 2026 | 29.7% | 24.3% | 16.2% | 13.3% | 8.9% | 7.3% | 0.35% | 0.06% |
| Sep 2026 | 29.7% | 24.3% | 16.2% | 13.3% | 8.9% | 7.3% | 0.35% | 0.05% |
How has the Hansgrohe and Kohler comparison changed over the last 12 months?
3 findings
- Kohler was ahead of Hansgrohe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hansgrohe’s share of searches among shower head brands worldwide moved from 14.3% to 13.3%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Kohler’s share of searches among shower head brands worldwide moved from 26.1% to 29.7%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for shower head brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Hansgrohe worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hansgrohe’s and Kohler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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