Bark vs SportDOG:Which is searched more?
In September 2026, SportDOG had more branded searches than Bark among shock collar brands worldwide. SportDOG was estimated to have 823K branded searches compared to Bark’s 18.1K, and held a 92.4% Share of Search versus Bark’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bark or SportDOG?
Compare the shock collar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SportDOG, Bark. The figures are in the table below the chart.
View monthly share of search table
| Month | SportDOG | PetSafe | Bark |
|---|---|---|---|
| Oct 2025 | 90.4% | 6.6% | 3% |
| Nov 2025 | 89.8% | 6.6% | 3.6% |
| Dec 2025 | 89.6% | 6.7% | 3.6% |
| Jan 2026 | 93.3% | 4.6% | 2.1% |
| Feb 2026 | 93% | 5% | 2% |
| Mar 2026 | 90.4% | 7.1% | 2.4% |
| Apr 2026 | 91.6% | 5.9% | 2.5% |
| May 2026 | 92.7% | 5.3% | 2% |
| Jun 2026 | 93.9% | 4.4% | 1.7% |
| Jul 2026 | 93.6% | 4.7% | 1.7% |
| Aug 2026 | 92.8% | 5.1% | 2.1% |
| Sep 2026 | 92.4% | 5.6% | 2% |
How has the Bark and SportDOG comparison changed over the last 12 months?
3 findings
- SportDOG was ahead of Bark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bark’s estimated Share of Search among shock collar brands worldwide moved from 3% to 2%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, SportDOG’s estimated Share of Search among shock collar brands worldwide moved from 90.4% to 92.4%, and its estimated monthly branded searches moved from 673K to 823K.
How did search popularity change for shock collar brands worldwide in September 2026?
2 changes
SportDOG’s estimated Share of Search among shock collar brands worldwide has lost ground for 3 months in a row, from 93.9% to 92.4% in September 2026.
Estimated monthly branded searches for Bark worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Other head-to-heads among shock collar brands
How each brand is measured
Brandwave collects information about searches that people make online using Bark’s and SportDOG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.