Brandwave

PetSafe vs SportDOG:Which is searched more?

In September 2026, SportDOG had more branded searches than PetSafe among shock collar brands worldwide. SportDOG was estimated to have 823K branded searches compared to PetSafe’s 1.3K, and held a 97.7% Share of Search versus PetSafe’s 0.15%. These are worldwide searches for English-language branded terms.

Share of Search among shock collar brands worldwide in September 2026Which is more popular in search, PetSafe or SportDOG?
PetSafe0.15%1.3K searches
vs
SportDOG97.7%823K searches

Follow PetSafe vs SportDOG and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, PetSafe or SportDOG?

Compare the shock collar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

PetSafe and SportDOG among shock collar brands worldwide, by month

Share of Search by month for SportDOG, PetSafe. The figures are in the table below the chart.

View monthly share of search table
MonthSportDOGBarkPetSafe
Oct 202596.6%3.2%0.19%
Nov 202596%3.9%0.19%
Dec 202596%3.9%0.19%
Jan 202697.7%2.2%0.13%
Feb 202697.7%2.1%0.15%
Mar 202697.2%2.6%0.19%
Apr 202697.2%2.6%0.19%
May 202697.7%2.1%0.15%
Jun 202698.1%1.8%0.13%
Jul 202698.1%1.8%0.13%
Aug 202697.7%2.2%0.13%
Sep 202697.7%2.1%0.15%

How has the PetSafe and SportDOG comparison changed over the last 12 months?

  • SportDOG was ahead of PetSafe in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, PetSafe’s estimated Share of Search among shock collar brands worldwide moved from 0.19% to 0.15%, and its estimated monthly branded searches held steady at 1.3K.
  • Across the 12 months ending September 2026, SportDOG’s estimated Share of Search among shock collar brands worldwide moved from 96.6% to 97.7%, and its estimated monthly branded searches moved from 673K to 823K.

How did search popularity change for shock collar brands worldwide in September 2026?

  1. Estimated monthly branded searches for SportDOG worldwide rose 22.3% over 12 measured months, from 673K to 823K in September 2026.

Other head-to-heads among shock collar brands

How each brand is measured

Brandwave collects information about searches that people make online using PetSafe’s and SportDOG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PetSafe

1 branded search term

  • petsafe shock collar

SportDOG

1 branded search term

  • sportdog

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.