Aesop vs Hims:Which is searched more?
In September 2026, Aesop had more branded searches than Hims among shampoo and conditioner brands worldwide. Aesop was estimated to have 823K branded searches compared to Hims’ 550K, and held a 24.1% Share of Search versus Hims’ 16.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aesop or Hims?
Compare the shampoo and conditioner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aesop, Hims. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | Aesop | Hims | Aveeno | CHI | Keeps | Aussie |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 28.8% | 15.8% | 9.5% | 0.94% | 0.05% | 0.08% |
| Nov 2025 | 36.3% | 38.8% | 14.2% | 9.3% | 1.2% | 0.05% | 0.07% |
| Dec 2025 | 33.8% | 37.9% | 17% | 9.7% | 1.4% | 0.06% | 0.07% |
| Jan 2026 | 39.5% | 29.1% | 19.6% | 10.8% | 0.88% | 0.07% | 0.08% |
| Feb 2026 | 41.7% | 26.1% | 21.3% | 9.9% | 0.84% | 0.06% | 0.09% |
| Mar 2026 | 43% | 27.6% | 18.6% | 9.9% | 0.78% | 0.07% | 0.1% |
| Apr 2026 | 41.4% | 25.5% | 20.9% | 11.2% | 0.84% | 0.07% | 0.09% |
| May 2026 | 45.7% | 24.1% | 19.7% | 9.5% | 0.78% | 0.09% | 0.09% |
| Jun 2026 | 43.5% | 25.1% | 20.5% | 9.9% | 0.76% | 0.13% | 0.11% |
| Jul 2026 | 43.3% | 25% | 20.5% | 10.2% | 0.75% | 0.16% | 0.11% |
| Aug 2026 | 49.1% | 24% | 16% | 9.8% | 0.78% | 0.24% | 0.1% |
| Sep 2026 | 48.6% | 24.1% | 16.1% | 9.8% | 0.91% | 0.24% | 0.11% |
How has the Aesop and Hims comparison changed over the last 12 months?
3 findings
- Aesop was ahead of Hims in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aesop’s estimated Share of Search among shampoo and conditioner brands worldwide moved from 28.8% to 24.1%, and its estimated monthly branded searches moved from 1M to 823K.
- Across the 12 months ending September 2026, Hims’ estimated Share of Search among shampoo and conditioner brands worldwide moved from 15.8% to 16.1%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for shampoo and conditioner brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
Other head-to-heads among shampoo and conditioner brands
How each brand is measured
Brandwave collects information about searches that people make online using Aesop’s and Hims’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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