Brandwave

Camtasia vs Snagit:Which is searched more?

In September 2026, Camtasia and Snagit were level on Share of Search among screen recording software worldwide, with an estimated 74K branded searches each, at 1.5% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among screen recording software worldwide in September 2026Which is more popular in search, Camtasia or Snagit?
Camtasia1.5%74K searches
vs
Snagit1.5%74K searches

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Which is more popular in search, Camtasia or Snagit?

Compare the screen recording software teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Camtasia and Snagit among screen recording software worldwide, by month

Share of Search by month for Camtasia, Snagit. The figures are in the table below the chart.

View monthly share of search table
MonthOBS StudioCamtasiaSnagitLoomScreenPalZightTella
Oct 202595.2%2.2%1.8%0.54%0.2%0.13%0.01%
Nov 202595.6%2%1.6%0.49%0.15%0.12%0.03%
Dec 202596%1.6%1.3%0.73%0.12%0.12%0.02%
Jan 202696.1%1.6%1.3%0.71%0.1%0.14%0.02%
Feb 202695.4%1.8%1.8%0.79%0.16%0.11%0.03%
Mar 202694.4%2.1%1.7%1.4%0.16%0.1%0.05%
Apr 202695.5%1.6%1.3%1.3%0.14%0.1%0.08%
May 202695.5%1.8%1.4%0.96%0.13%0.16%0.07%
Jun 202696.6%1.2%1.2%0.8%0.09%0.07%0.02%
Jul 202695.9%1.6%1.3%1.1%0.09%0.08%0.03%
Aug 202696.5%1.6%1.3%0.39%0.12%0.08%0.03%
Sep 202696.6%1.5%1.5%0.24%0.13%0.09%0.01%

How has the Camtasia and Snagit comparison changed over the last 12 months?

  • Camtasia was ahead of Snagit in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Camtasia’s estimated Share of Search among screen recording software worldwide moved from 2.2% to 1.5%, and its estimated monthly branded searches moved from 110K to 74K.
  • Across the 12 months ending September 2026, Snagit’s estimated Share of Search among screen recording software worldwide moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for screen recording software worldwide in September 2026?

  1. Estimated monthly branded searches for Camtasia worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.

  2. Estimated monthly branded searches for Snagit worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Camtasia’s and Snagit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Camtasia

1 branded search term

  • camtasia

Snagit

1 branded search term

  • snagit

How the Brand Demand Index is measured

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