Chad Valley vs Plum:Which is more popular by branded search?
In August 2026, Chad Valley had more branded searches than Plum among sandpits worldwide. Chad Valley was estimated to have 8.8K branded searches compared to Plum’s 4.4K, and held a 4.3% Share of Search versus Plum’s 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chad Valley or Plum?
Compare the sandpits people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chad Valley, Plum. The figures are in the table below the chart.
View monthly share of search table
| Month | Little Tikes | Step2 | Chad Valley | TP Toys | Plum | KidKraft |
|---|---|---|---|---|---|---|
| Oct 2025 | 71% | 21.3% | 4.6% | 1.5% | 1.5% | — |
| Nov 2025 | 69.8% | 20.9% | 5.6% | 1.9% | 1.9% | — |
| Dec 2025 | 73% | 17.9% | 5.8% | 1.6% | 1.6% | — |
| Jan 2026 | 70.2% | 21.1% | 4.6% | 2.3% | 1.8% | — |
| Feb 2026 | 69.8% | 21% | 4.6% | 2.8% | 1.8% | — |
| Mar 2026 | 64.8% | 23.8% | 3.5% | 4.8% | 3.2% | — |
| Apr 2026 | 59.7% | 26.7% | 3.9% | 5.3% | 4.4% | — |
| May 2026 | 65.4% | 24% | 3.5% | 3.9% | 3.2% | — |
| Jun 2026 | 65.4% | 24% | 3.5% | 3.9% | 3.2% | — |
| Jul 2026 | 64.9% | 23.8% | 4.2% | 3.9% | 3.2% | — |
| Aug 2026 | 66.5% | 24.4% | 4.3% | 2.7% | 2.2% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Chad Valley and Plum comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Plum took it in April 2026, Chad Valley took it in May 2026.
- Across the 11 months ending August 2026, Chad Valley’s estimated Share of Search among sandpits worldwide moved from 4.6% to 4.3%, and its estimated monthly branded searches held steady at 8.8K.
- Across the 11 months ending August 2026, Plum’s estimated Share of Search among sandpits worldwide moved from 1.5% to 2.2%, and its estimated monthly branded searches moved from 2.9K to 4.4K.
How did search popularity change for sandpits worldwide in August 2026?
2 changes
In August 2026, Plum lost estimated Share of Search among sandpits worldwide, from 3.2% to 2.2%.
Chad Valley’s estimated Share of Search among sandpits worldwide has gained ground for 3 months in a row, from 3.5% to 4.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Chad Valley’s and Plum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chad Valley
2 branded search terms
- chad valley
- chadvalley
Plum
1 branded search term
- plum play
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.