Bosch vs Festool:Which is more popular by branded search?
In August 2026, Bosch and Festool were level on Share of Search among sander brands worldwide, with an estimated 206K versus 201K branded searches, at 8.4% and 8.2% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bosch or Festool?
Compare the sander brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bosch, Festool. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Ryobi | Bosch | Festool |
|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 22.8% | 18.6% | 7% | 10.2% |
| Nov 2025 | 38.3% | 25.8% | 21.1% | 5.4% | 9.4% |
| Dec 2025 | 35.8% | 29.5% | 19.7% | 6.1% | 8.8% |
| Jan 2026 | 33.4% | 27.3% | 22.3% | 7% | 10% |
| Feb 2026 | 35.3% | 28.8% | 19.3% | 6% | 10.5% |
| Mar 2026 | 35.5% | 23.9% | 23.9% | 6.1% | 10.7% |
| Apr 2026 | 31.8% | 26% | 26% | 6.6% | 9.5% |
| May 2026 | 31.8% | 26% | 26% | 6.6% | 9.5% |
| Jun 2026 | 31.8% | 26% | 26% | 6.6% | 9.5% |
| Jul 2026 | 31.4% | 25.7% | 25.7% | 7.9% | 9.4% |
| Aug 2026 | 33.5% | 27.4% | 22.4% | 8.4% | 8.2% |
| Sep 2026 | — | — | — | — | — |
How has the Bosch and Festool comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Bosch took it in August 2026.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among sander brands worldwide moved from 7% to 8.4%, and its estimated monthly branded searches moved from 207K to 206K.
- Across the 11 months ending August 2026, Festool’s estimated Share of Search among sander brands worldwide moved from 10.2% to 8.2%, and its estimated monthly branded searches moved from 301K to 201K.
How did search popularity change for sander brands worldwide in August 2026?
2 changes
In August 2026, Festool lost estimated Share of Search among sander brands worldwide, from 9.4% to 8.2%.
In August 2026, Bosch rose from 5th to 4th among sander brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Bosch’s and Festool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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