Brandwave

Salesloft vs Second Nature:Which is more popular?

In September 2026, Second Nature had more branded searches than Salesloft among sales coaching platforms worldwide. Second Nature had about 40,800 branded searches, while Salesloft had 33,300. Second Nature made up 35.9% of all sales coaching platform searches we track, and Salesloft accounted for 29.2%. When we asked ChatGPT and Google AI Overviews about sales coaching platforms, Salesloft and Second Nature each appeared in three of the five answers. Salesloft was mentioned before Second Nature in three out of five answers.

Among sales coaching platforms worldwide in September 2026

Who do people search for more?

Second Nature, about 23% more searches than Salesloft

Second Nature 40.8K searchesSalesloft 33.3K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Salesloft in 3 of 5Second Nature in 3 of 5

Who does AI recommend more?

Salesloft, named ahead of Second Nature in 3 of 5 answers

Salesloft first in 3Second Nature first in 2

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Top sales coaching platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Salesloft and Second Nature were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Salesloft was listed before Second Nature in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gong1st
  2. Mindtickle2nd
  3. Salesloft3rd
  4. Hyperbound4th
  5. Second Nature5th
  6. Allego6th
  7. Avoma7th
  8. Quantified–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mindtickle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Second Nature3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Salesloft3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Avoma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hyperbound2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allego2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quantified0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sales coaching platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Salesloft or Second Nature more popular in search?

This chart shows how often people search Google for Salesloft and Second Nature by name. Each line represents a brand's share of searches for all eight sales coaching platforms we track, month by month, from English-language searches worldwide.

Salesloft and Second Nature among sales coaching platforms worldwide, by month

Share of searches by month for Second Nature, Salesloft. The figures are in the table below the chart.

View monthly share of searches table
MonthSecond NatureSalesloftMindtickleAvomaHyperboundGongQuantifiedAllego
Oct 202528.7%35.1%12.7%10.4%5.5%7%0.51%0.07%
Nov 202532%32.1%14.3%9.5%5.2%6.4%0.46%0.06%
Dec 202530.4%30.4%13.5%11%7%7.3%0.43%0.06%
Jan 202635.1%28.7%12.7%12.7%5.5%4.7%0.51%0.05%
Feb 202630.7%30.6%13.6%11.1%7.3%6.1%0.54%0.05%
Mar 202633.4%27.3%12.1%9.9%6.7%9.9%0.59%0.03%
Apr 202629.2%29.1%12.9%10.6%6.9%10.6%0.63%0.05%
May 202632.5%26.6%14.4%9.6%6.5%9.6%0.7%0.04%
Jun 202631.5%25.7%14%9.3%7.5%11.4%0.56%0.04%
Jul 202642%23%12.5%8.3%5.4%8.3%0.5%0.03%
Aug 202638.3%25.7%13.9%9.3%6%6.2%0.55%0.04%
Sep 202635.9%29.2%13%8.7%8%4.7%0.42%0.04%

How has the Salesloft and Second Nature comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Second Nature took it in January 2026.
  • Across the 12 months ending September 2026, Salesloft’s share of searches among sales coaching platforms worldwide moved from 35.1% to 29.2%, and its estimated monthly branded searches moved from 40.8K to 33.3K.
  • Across the 12 months ending September 2026, Second Nature’s share of searches among sales coaching platforms worldwide moved from 28.7% to 35.9%, and its estimated monthly branded searches moved from 33.3K to 40.8K.

How did search popularity change for sales coaching platforms worldwide in September 2026?

2 changes

  1. In September 2026, Salesloft gained share of searches among sales coaching platforms worldwide, from 25.7% to 29.2%.

  2. In September 2026, Second Nature lost share of searches among sales coaching platforms worldwide, from 38.3% to 35.9%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Salesloft’s and Second Nature’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Salesloft

3 branded search terms

  • Salesloft
  • salesloft app
  • salesloft cadence

Second Nature

2 branded search terms

  • second nature
  • secondnature ai

How the Brand Demand Index is measured

Other head-to-heads among sales coaching platforms

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