Brandwave

Avoma vs Second Nature:Which is more popular?

In September 2026, Second Nature had more branded searches than Avoma among sales coaching platforms worldwide. Second Nature had about 40,800 branded searches, while Avoma had 9,900. Second Nature made up 35.9% of all sales coaching platform searches we track, and Avoma accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about sales coaching platforms, Second Nature appeared in three of the five answers and Avoma in two. Second Nature was mentioned before Avoma in three out of four answers that named either.

Among sales coaching platforms worldwide in September 2026

Who do people search for more?

Second Nature, about 4 searches for every 1 for Avoma

Second Nature 40.8K searchesAvoma 9.9K searches

Who does AI mention more?

Second Nature, mentioned in 3 of 5 answers, Avoma in 2

Second Nature in 3 of 5Avoma in 2 of 5

Who does AI recommend more?

Second Nature, named ahead of Avoma in 3 of 4 answers

Second Nature first in 3Avoma first in 1

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Top sales coaching platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Second Nature was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Avoma was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Second Nature was listed before Avoma in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gong1st
  2. Mindtickle2nd
  3. Salesloft3rd
  4. Hyperbound4th
  5. Second Nature5th
  6. Allego6th
  7. Avoma7th
  8. Quantified–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mindtickle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Second Nature3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Salesloft3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Avoma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hyperbound2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allego2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quantified0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sales coaching platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Avoma or Second Nature more popular in search?

This chart shows how often people search Google for Avoma and Second Nature by name. Each line represents a brand's share of searches for all eight sales coaching platforms we track, month by month, from English-language searches worldwide.

Avoma and Second Nature among sales coaching platforms worldwide, by month

Share of searches by month for Second Nature, Avoma. The figures are in the table below the chart.

View monthly share of searches table
MonthSecond NatureSalesloftMindtickleAvomaHyperboundGongQuantifiedAllego
Oct 202528.7%35.1%12.7%10.4%5.5%7%0.51%0.07%
Nov 202532%32.1%14.3%9.5%5.2%6.4%0.46%0.06%
Dec 202530.4%30.4%13.5%11%7%7.3%0.43%0.06%
Jan 202635.1%28.7%12.7%12.7%5.5%4.7%0.51%0.05%
Feb 202630.7%30.6%13.6%11.1%7.3%6.1%0.54%0.05%
Mar 202633.4%27.3%12.1%9.9%6.7%9.9%0.59%0.03%
Apr 202629.2%29.1%12.9%10.6%6.9%10.6%0.63%0.05%
May 202632.5%26.6%14.4%9.6%6.5%9.6%0.7%0.04%
Jun 202631.5%25.7%14%9.3%7.5%11.4%0.56%0.04%
Jul 202642%23%12.5%8.3%5.4%8.3%0.5%0.03%
Aug 202638.3%25.7%13.9%9.3%6%6.2%0.55%0.04%
Sep 202635.9%29.2%13%8.7%8%4.7%0.42%0.04%

How has the Avoma and Second Nature comparison changed over the last 12 months?

3 findings
  • Second Nature was ahead of Avoma in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Avoma’s share of searches among sales coaching platforms worldwide moved from 10.4% to 8.7%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Second Nature’s share of searches among sales coaching platforms worldwide moved from 28.7% to 35.9%, and its estimated monthly branded searches moved from 33.3K to 40.8K.

How did search popularity change for sales coaching platforms worldwide in September 2026?

2 changes

  1. In September 2026, Second Nature lost share of searches among sales coaching platforms worldwide, from 38.3% to 35.9%.

  2. In September 2026, Avoma lost share of searches among sales coaching platforms worldwide, from 9.3% to 8.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Avoma’s and Second Nature’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Avoma

1 branded search term

  • Avoma

Second Nature

2 branded search terms

  • second nature
  • secondnature ai

How the Brand Demand Index is measured

Other head-to-heads among sales coaching platforms

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