Brandwave

SaaS management platforms:Which brands are most popular in search?

In August 2026, Zylo was the most searched among SaaS management platforms worldwide, with an estimated 18.7K branded searches and 64% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Zylo64%
  2. BetterCloud22.8%
  3. Zluri12.6%
  4. Productiv0.27%
  5. Torii0.27%

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Share of SearchLeaderboard

Compare platforms for discovering software usage and managing SaaS subscriptions and access. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among SaaS management platforms worldwide, by month

Share of Search by month for Zylo, BetterCloud, Zluri. The figures are in the table below the chart.

View monthly share of search table
MonthZyloBetterCloudZluriProductivTorii
Oct 202555.7%24.1%19.8%0.11%0.43%
Nov 202557.7%25%16.8%0.11%0.38%
Dec 202562.4%22.3%15%0.07%0.27%
Jan 202662.3%22.1%15%0.1%0.5%
Feb 202662.2%22.2%14.9%0.1%0.6%
Mar 202662.1%22.1%15.1%0.13%0.5%
Apr 202662.4%22.1%14.9%0.1%0.5%
May 202664%22.9%12.5%0.07%0.51%
Jun 202666.7%19.6%13.1%0.11%0.46%
Jul 202662.3%22.3%14.9%0.13%0.4%
Aug 202664%22.8%12.6%0.27%0.27%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Zylo

    64%

    held 1st · 18.7K estimated branded searches · -0.05% vs prior month · +1.8 points

  2. 2.BetterCloud

    22.8%

    held 2nd · 6.7K estimated branded searches · -0.6% vs prior month · +0.5 points

  3. 3.Zluri

    12.6%

    held 3rd · 3.7K estimated branded searches · -17.7% vs prior month · -2.3 points

  4. 4.Productiv

    0.27%

    moved from 5th to 4th · 80 estimated branded searches · +100% vs prior month · +0.1 points

  5. 5.Torii

    0.27%

    moved from 4th to 5th · 80 estimated branded searches · -33.3% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among SaaS management platforms worldwide?

In August 2026, Zylo was the most searched among SaaS management platforms worldwide, with an estimated 18.7K branded searches and 64% estimated Share of Search within this set. BetterCloud is in 2nd place, 41.2 percentage points behind at 22.8% Share of Search.

Global SaaS management platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Zylo55.7% → 64%66.7%Jun 202655.7%Oct 20251st
BetterCloud24.1% → 22.8%25%Nov 202519.6%Jun 20262nd
Zluri19.8% → 12.6%19.8%Oct 202512.5%May 20263rd
Productiv0.11% → 0.27%0.27%Aug 20260.07%Dec 20255th → 4th
Torii0.43% → 0.27%0.6%Feb 20260.27%Dec 20254th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Zylo’s estimated Share of Search among SaaS management platforms worldwide increased from 55.7% to 64%.
  • Across the 11 months ending August 2026, BetterCloud’s estimated Share of Search among SaaS management platforms worldwide decreased from 24.1% to 22.8%.
  • Across the 11 months ending August 2026, Zluri’s estimated Share of Search among SaaS management platforms worldwide decreased from 19.8% to 12.6%.
  • Across the 11 months ending August 2026, Zylo’s estimated Share of Search among SaaS management platforms worldwide peaked at 66.7% in June 2026 and was lowest at 55.7% in October 2025.
  • Across the 11 months ending August 2026, BetterCloud’s estimated Share of Search among SaaS management platforms worldwide peaked at 25% in November 2025 and was lowest at 19.6% in June 2026.
  • Across the 11 months ending August 2026, Zluri’s estimated Share of Search among SaaS management platforms worldwide peaked at 19.8% in October 2025 and was lowest at 12.5% in May 2026.
  • Across the 11 months ending August 2026, Productiv rose from 5th to 4th among SaaS management platforms worldwide.
  • Across the 11 months ending August 2026, Torii fell from 4th to 5th among SaaS management platforms worldwide.

How did search popularity change for SaaS management platforms worldwide in August 2026?

  1. In August 2026, Zylo gained estimated Share of Search among SaaS management platforms worldwide, from 62.3% to 64%.

  2. In August 2026, BetterCloud gained estimated Share of Search among SaaS management platforms worldwide, from 22.3% to 22.8%.

  3. In August 2026, Zluri lost estimated Share of Search among SaaS management platforms worldwide, from 14.9% to 12.6%.

  4. In August 2026, Productiv rose from 5th to 4th among SaaS management platforms worldwide.

  5. In August 2026, Torii fell from 4th to 5th among SaaS management platforms worldwide.

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