Brandwave

Druva vs Spanning:Which is more popular?

In September 2026, Druva had more branded searches than Spanning among SaaS backup platforms worldwide. Druva had about 17,200 branded searches, while Spanning had 880. Druva made up 65.1% of all SaaS backup platform searches we track, and Spanning accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about SaaS backup platforms, Druva appeared in three of the five answers and Spanning in one. Druva was mentioned before Spanning in every answer.

Among SaaS backup platforms worldwide in September 2026

Who do people search for more?

Druva, about 20 searches for every 1 for Spanning

Druva 17.2K searchesSpanning 880 searches

Who does AI mention more?

Druva, mentioned in 3 of 5 answers, Spanning in 1

Druva in 3 of 5Spanning in 1 of 5

Who does AI recommend more?

Druva, named ahead of Spanning in every answer

Druva first in 3Spanning never first

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Top SaaS backup platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Druva was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Spanning was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Druva was listed before Spanning in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Veeam Data Cloud1st
  2. Keepit2nd
  3. Druva3rd
  4. Afi.ai4th
  5. Spanning5th
  6. HYCU–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Druva3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Veeam Data Cloud3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keepit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Afi.ai2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spanning1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HYCU0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SaaS backup platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Druva or Spanning more popular in search?

This chart shows how often people search Google for Druva and Spanning by name. Each line represents a brand's share of searches for all six SaaS backup platforms we track, month by month, from English-language searches worldwide.

Druva and Spanning among SaaS backup platforms worldwide, by month

Share of searches by month for Druva, Spanning. The figures are in the table below the chart.

View monthly share of searches table
MonthDruvaHYCUVeeam Data CloudAfi.aiSpanningKeepit
Oct 202560.7%20%10.7%3.7%4.8%0.07%
Nov 202565.6%17.3%9.4%3.7%3.9%0.12%
Dec 202562%19.5%10.6%3.9%3.9%0.13%
Jan 202664.1%16.9%11.1%3.9%3.8%0.15%
Feb 202665.3%17.2%9.4%4%3.9%0.16%
Mar 202661.5%19.9%10.7%4.2%3.7%0.15%
Apr 202661.5%19.9%10.7%4.1%3.7%0.11%
May 202665.4%17.2%9.4%3.9%3.9%0.08%
Jun 202665.5%17.2%9.4%3.9%3.9%0.12%
Jul 202666.4%17%9.2%3.9%3.4%0.12%
Aug 202668.5%14.3%9.5%4%3.5%0.16%
Sep 202665.1%16.7%11%3.8%3.3%0.11%

How has the Druva and Spanning comparison changed over the last 12 months?

3 findings
  • Druva was ahead of Spanning in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Druva’s share of searches among SaaS backup platforms worldwide moved from 60.7% to 65.1%, and its estimated monthly branded searches moved from 16.4K to 17.2K.
  • Across the 12 months ending September 2026, Spanning’s share of searches among SaaS backup platforms worldwide moved from 4.8% to 3.3%, and its estimated monthly branded searches moved from 1.3K to 880.

How did search popularity change for SaaS backup platforms worldwide in September 2026?

2 changes
  1. In September 2026, Druva lost share of searches among SaaS backup platforms worldwide, from 68.5% to 65.1%.

  2. Estimated monthly branded searches for Spanning worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Druva’s and Spanning’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Druva

3 branded search terms

  • druva
  • druva app
  • druva software

Spanning

1 branded search term

  • spanning backup

How the Brand Demand Index is measured

Other head-to-heads among SaaS backup platforms

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