Afi.ai vs Druva:Which is more popular?
In September 2026, Druva had more branded searches than Afi.ai among SaaS backup platforms worldwide. Druva had about 17,200 branded searches, while Afi.ai had 1,000. Druva made up 65.1% of all SaaS backup platform searches we track, and Afi.ai accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about SaaS backup platforms, Druva appeared in three of the five answers and Afi.ai in two. Druva was mentioned before Afi.ai in two out of three answers.
Who do people search for more?
Druva, about 17 searches for every 1 for Afi.ai
Who does AI mention more?
Druva, mentioned in 3 of 5 answers, Afi.ai in 2
Who does AI recommend more?
Druva, named ahead of Afi.ai in 2 of 3 answers
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Top SaaS backup platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Druva was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Afi.ai was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Druva was listed before Afi.ai in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Druva3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Veeam Data Cloud3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Keepit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Afi.ai2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Spanning1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HYCU0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SaaS backup platforms
5 answers
Asked ChatGPT
“Which SaaS backup platform should I use?”
Asked ChatGPT
“What are the best SaaS backup platforms?”
Asked ChatGPT
“What's the best SaaS backup platform for cloud app data?”
Searched Google, AI Overview
“cloud app backup”
Searched Google, AI Overview
“backup office 365”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Afi.ai or Druva more popular in search?
This chart shows how often people search Google for Afi.ai and Druva by name. Each line represents a brand's share of searches for all six SaaS backup platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Druva, Afi.ai. The figures are in the table below the chart.
View monthly share of searches table
| Month | Druva | HYCU | Veeam Data Cloud | Afi.ai | Spanning | Keepit |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.7% | 20% | 10.7% | 3.7% | 4.8% | 0.07% |
| Nov 2025 | 65.6% | 17.3% | 9.4% | 3.7% | 3.9% | 0.12% |
| Dec 2025 | 62% | 19.5% | 10.6% | 3.9% | 3.9% | 0.13% |
| Jan 2026 | 64.1% | 16.9% | 11.1% | 3.9% | 3.8% | 0.15% |
| Feb 2026 | 65.3% | 17.2% | 9.4% | 4% | 3.9% | 0.16% |
| Mar 2026 | 61.5% | 19.9% | 10.7% | 4.2% | 3.7% | 0.15% |
| Apr 2026 | 61.5% | 19.9% | 10.7% | 4.1% | 3.7% | 0.11% |
| May 2026 | 65.4% | 17.2% | 9.4% | 3.9% | 3.9% | 0.08% |
| Jun 2026 | 65.5% | 17.2% | 9.4% | 3.9% | 3.9% | 0.12% |
| Jul 2026 | 66.4% | 17% | 9.2% | 3.9% | 3.4% | 0.12% |
| Aug 2026 | 68.5% | 14.3% | 9.5% | 4% | 3.5% | 0.16% |
| Sep 2026 | 65.1% | 16.7% | 11% | 3.8% | 3.3% | 0.11% |
How has the Afi.ai and Druva comparison changed over the last 12 months?
3 findings
- Druva was ahead of Afi.ai in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Afi.ai’s share of searches among SaaS backup platforms worldwide moved from 3.7% to 3.8%, and its estimated monthly branded searches held steady at 1K.
- Across the 12 months ending September 2026, Druva’s share of searches among SaaS backup platforms worldwide moved from 60.7% to 65.1%, and its estimated monthly branded searches moved from 16.4K to 17.2K.
How did search popularity change for SaaS backup platforms worldwide in September 2026?
1 change

In September 2026, Druva lost share of searches among SaaS backup platforms worldwide, from 68.5% to 65.1%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Afi.ai’s and Druva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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