Brandwave

SaaS backup platforms:Which brands are most popular in search?

In August 2026, Druva was the most searched among SaaS backup platforms worldwide, with an estimated 17.3K branded searches and 75.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Druva75.1%
  2. HYCU15.7%
  3. Spanning4.4%
  4. Afi.ai4.3%
  5. Keepit0.48%

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Share of SearchLeaderboard

Compare services and tools used to back up data held in business SaaS applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among SaaS backup platforms worldwide, by month

Share of Search by month for Druva, HYCU, Spanning, Afi.ai. The figures are in the table below the chart.

View monthly share of search table
MonthDruvaHYCUSpanningAfi.aiKeepit
Oct 202567.2%22.1%6.3%4%0.37%
Nov 202571.8%19%5%3.9%0.34%
Dec 202568.6%21.5%5.1%4.2%0.49%
Jan 202671.5%18.8%5%4.2%0.55%
Feb 202671.6%18.9%4.9%4.2%0.47%
Mar 202668.2%22%4.9%4.3%0.53%
Apr 202668.4%22.1%4.8%4.4%0.41%
May 202671.5%18.8%5.1%4.2%0.38%
Jun 202671.5%18.8%5.1%4.2%0.42%
Jul 202672.5%18.6%4.4%4.1%0.42%
Aug 202675.1%15.7%4.4%4.3%0.48%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Druva

    75.1%

    held 1st · 17.3K estimated branded searches · 0% vs prior month · +2.6 points

  2. 2.HYCU

    15.7%

    held 2nd · 3.6K estimated branded searches · -18.3% vs prior month · -2.8 points

  3. 3.Spanning

    4.4%

    held 3rd · 1K estimated branded searches · -2.9% vs prior month · 0 points

  4. 4.Afi.ai

    4.3%

    held 4th · 980 estimated branded searches · 0% vs prior month · +0.1 points

  5. 5.Keepit

    0.48%

    held 5th · 110 estimated branded searches · +10% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among SaaS backup platforms worldwide?

In August 2026, Druva was the most searched among SaaS backup platforms worldwide, with an estimated 17.3K branded searches and 75.1% estimated Share of Search within this set. HYCU is in 2nd place, 59.4 percentage points behind at 15.7% Share of Search.

Global SaaS backup platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Druva67.2% → 75.1%75.1%Aug 202667.2%Oct 20251st
HYCU22.1% → 15.7%22.1%Oct 202515.7%Aug 20262nd
Spanning6.3% → 4.4%6.3%Oct 20254.4%Jul 20263rd
Afi.ai4% → 4.3%4.4%Apr 20263.9%Nov 20254th
Keepit0.37% → 0.48%0.55%Jan 20260.34%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Druva’s estimated Share of Search among SaaS backup platforms worldwide increased from 67.2% to 75.1%.
  • Across the 11 months ending August 2026, HYCU’s estimated Share of Search among SaaS backup platforms worldwide decreased from 22.1% to 15.7%.
  • Across the 11 months ending August 2026, Spanning’s estimated Share of Search among SaaS backup platforms worldwide decreased from 6.3% to 4.4%.
  • Across the 11 months ending August 2026, Spanning’s estimated Share of Search among SaaS backup platforms worldwide peaked at 6.3% in October 2025 and was lowest at 4.4% in July 2026.
  • Across the 11 months ending August 2026, Afi.ai and Keepit held steady: their estimated Share of Search among SaaS backup platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for SaaS backup platforms worldwide in August 2026?

  1. In August 2026, Druva gained estimated Share of Search among SaaS backup platforms worldwide, from 72.5% to 75.1%.

  2. In August 2026, HYCU lost estimated Share of Search among SaaS backup platforms worldwide, from 18.6% to 15.7%.

  3. Estimated monthly branded searches for Keepit worldwide rose 22.2% over 11 measured months, from 90 to 110 in August 2026.

  4. Estimated monthly branded searches for Spanning worldwide fell 34.6% over 11 measured months, from 1.6K to 1K in August 2026.

How the Brand Demand Index is measured

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