Brandwave

Arc'teryx vs DMM:Which is searched more?

In September 2026, DMM had more branded searches than Arc'teryx among rope bag brands worldwide. DMM had about 3.4 million branded searches, while Arc'teryx had 2.2 million. DMM made up 55% of all rope bag brand searches we track, and Arc'teryx accounted for 36.8%. These are worldwide searches for English-language branded terms.

Share of searches among rope bag brands worldwide in September 2026Is Arc'teryx or DMM more popular in search?
Arc'teryx36.8%2.2M searches
vs
DMM55%3.4M searches

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Is Arc'teryx or DMM more popular in search?

Compare the rope bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Arc'teryx and DMM among rope bag brands worldwide, by month

Share of searches by month for DMM, Arc'teryx. The figures are in the table below the chart.

View monthly share of searches table
MonthDMMArc'teryxBlack DiamondPetzlEdelridMetoliusMammut
Oct 202550.8%41.6%5.6%1.7%0.27%0.08%0.02%
Nov 202541.6%50.8%5.6%1.7%0.28%0.05%0.02%
Dec 202541.8%51%5.6%1.4%0.23%0.05%0.02%
Jan 202650.8%41.6%5.6%1.7%0.22%0.05%0.02%
Feb 202655%36.8%6%1.8%0.3%0.07%0.03%
Mar 202658.9%32.2%6.5%1.9%0.39%0.09%0.03%
Apr 202662.5%28%6.9%2.1%0.41%0.1%0.03%
May 202662.5%28%6.9%2.1%0.41%0.1%0.04%
Jun 202663.6%28.5%5.7%1.7%0.34%0.1%0.03%
Jul 202662.8%28.1%6.9%1.7%0.34%0.1%0.03%
Aug 202658.9%32.2%6.5%1.9%0.32%0.1%0.03%
Sep 202655%36.8%6%1.8%0.3%0.07%0.03%

How has the Arc'teryx and DMM comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Arc'teryx took it in November 2025, DMM took it in January 2026.
  • Across the 12 months ending September 2026, Arc'teryx’s share of searches among rope bag brands worldwide moved from 41.6% to 36.8%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
  • Across the 12 months ending September 2026, DMM’s share of searches among rope bag brands worldwide moved from 50.8% to 55%, and its estimated monthly branded searches held steady at 3.4M.

How did search popularity change for rope bag brands worldwide in September 2026?

2 changes
  1. In September 2026, Arc'teryx gained share of searches among rope bag brands worldwide, from 32.2% to 36.8%.

  2. In September 2026, DMM lost share of searches among rope bag brands worldwide, from 58.9% to 55%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Arc'teryx’s and DMM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arc'teryx

1 branded search term

  • arcteryx

DMM

1 branded search term

  • dmm

How the Brand Demand Index is measured

Other head-to-heads among rope bag brands

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