Brandwave

Black Diamond vs DMM:Which is more popular?

In September 2026, DMM had more branded searches than Black Diamond among rope bag brands worldwide. DMM had about 3.4 million branded searches, while Black Diamond had 368,000. DMM made up 55% of all rope bag brand searches we track, and Black Diamond accounted for 6%. When we asked ChatGPT and Google AI Overviews about rope bag brands, Black Diamond appeared in all five answers and DMM in three. Black Diamond and DMM were each mentioned first in two of the four answers.

Among rope bag brands worldwide in September 2026

Who do people search for more?

DMM, about 9 searches for every 1 for Black Diamond

DMM 3.4M searchesBlack Diamond 368K searches

Who does AI mention more?

Black Diamond, mentioned in every answer we collected

Black Diamond in 5 of 5DMM in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Black Diamond first in 2DMM first in 2

Follow Black Diamond vs DMM and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top rope bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Black Diamond appeared in all five answers. DMM was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Black Diamond and DMM were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metolius1st
  2. DMM2nd
  3. Petzl3rd
  4. Black Diamond4th
  5. Edelrid5th
  6. Arc'teryx–
  7. Mammut–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Petzl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Metolius5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DMM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edelrid2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arc'teryx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mammut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rope bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Black Diamond or DMM more popular in search?

This chart shows how often people search Google for Black Diamond and DMM by name. Each line represents a brand's share of searches for all seven rope bag brands we track, month by month, from English-language searches worldwide.

Black Diamond and DMM among rope bag brands worldwide, by month

Share of searches by month for DMM, Black Diamond. The figures are in the table below the chart.

View monthly share of searches table
MonthDMMArc'teryxBlack DiamondPetzlEdelridMetoliusMammut
Oct 202550.8%41.6%5.6%1.7%0.27%0.08%0.02%
Nov 202541.6%50.8%5.6%1.7%0.28%0.05%0.02%
Dec 202541.8%51%5.6%1.4%0.23%0.05%0.02%
Jan 202650.8%41.6%5.6%1.7%0.22%0.05%0.02%
Feb 202655%36.8%6%1.8%0.3%0.07%0.03%
Mar 202658.9%32.2%6.5%1.9%0.39%0.09%0.03%
Apr 202662.5%28%6.9%2.1%0.41%0.1%0.03%
May 202662.5%28%6.9%2.1%0.41%0.1%0.04%
Jun 202663.6%28.5%5.7%1.7%0.34%0.1%0.03%
Jul 202662.8%28.1%6.9%1.7%0.34%0.1%0.03%
Aug 202658.9%32.2%6.5%1.9%0.32%0.1%0.03%
Sep 202655%36.8%6%1.8%0.3%0.07%0.03%

How has the Black Diamond and DMM comparison changed over the last 12 months?

3 findings
  • DMM was ahead of Black Diamond in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Black Diamond’s share of searches among rope bag brands worldwide moved from 5.6% to 6%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, DMM’s share of searches among rope bag brands worldwide moved from 50.8% to 55%, and its estimated monthly branded searches held steady at 3.4M.

How did search popularity change for rope bag brands worldwide in September 2026?

1 change

  1. In September 2026, DMM lost share of searches among rope bag brands worldwide, from 58.9% to 55%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Black Diamond’s and DMM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black Diamond

1 branded search term

  • black diamond

DMM

1 branded search term

  • dmm

How the Brand Demand Index is measured

Other head-to-heads among rope bag brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free