Rhino-Rack vs Yakima:Which is more popular by branded search?
In August 2026, Rhino-Rack had more branded searches than Yakima among roof racks worldwide. Rhino-Rack was estimated to have 40.5K branded searches compared to Yakima’s 30, and held a 9.9% Share of Search versus Yakima’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Rhino-Rack or Yakima?
Compare the roof racks shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rhino-Rack, Yakima. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Rhino-Rack | Cruz | Atera | Yakima | Menabo |
|---|---|---|---|---|---|---|
| Oct 2025 | 88% | 11.8% | 0.08% | 0.03% | <0.01% | <0.01% |
| Nov 2025 | 88.1% | 11.8% | 0.06% | 0.02% | <0.01% | <0.01% |
| Dec 2025 | 88.1% | 11.8% | 0.04% | 0.02% | <0.01% | <0.01% |
| Jan 2026 | 90% | 9.9% | 0.04% | 0.02% | <0.01% | <0.01% |
| Feb 2026 | 88% | 11.8% | 0.06% | 0.03% | <0.01% | <0.01% |
| Mar 2026 | 90% | 9.9% | 0.06% | 0.03% | <0.01% | <0.01% |
| Apr 2026 | 89.9% | 9.9% | 0.12% | 0.03% | <0.01% | <0.01% |
| May 2026 | 91.6% | 8.2% | 0.07% | 0.03% | <0.01% | <0.01% |
| Jun 2026 | 90% | 9.9% | 0.06% | 0.03% | <0.01% | <0.01% |
| Jul 2026 | 91.7% | 8.2% | 0.05% | 0.03% | <0.01% | <0.01% |
| Aug 2026 | 90% | 9.9% | 0.06% | 0.04% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Rhino-Rack and Yakima comparison changed over the last 12 months?
3 findings
- Rhino-Rack was ahead of Yakima in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among roof racks worldwide moved from 11.8% to 9.9%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 11 months ending August 2026, Yakima’s estimated Share of Search among roof racks worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 20 to 30.
How did search popularity change for roof racks worldwide in August 2026?
2 changes
In August 2026, Rhino-Rack gained estimated Share of Search among roof racks worldwide, from 8.2% to 9.9%.
Estimated monthly branded searches for Yakima worldwide rose 50% over 11 measured months, from 20 to 30 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Rhino-Rack’s and Yakima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rhino-Rack
1 branded search term
- rhino rack
Yakima
1 branded search term
- yakima canopy
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.