Brandwave

Caraway vs Circulon:Which is searched more?

In September 2026, Caraway had more branded searches than Circulon among roasting pan brands worldwide. Caraway was estimated to have 60.5K branded searches compared to Circulon’s 9.9K, and held a 3.3% Share of Search versus Circulon’s 0.54%. These are worldwide searches for English-language branded terms.

Share of Search among roasting pan brands worldwide in September 2026Which is more popular in search, Caraway or Circulon?
Caraway3.3%60.5K searches
vs
Circulon0.54%9.9K searches

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Which is more popular in search, Caraway or Circulon?

Compare the roasting pan brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Caraway and Circulon among roasting pan brands worldwide, by month

Share of Search by month for Caraway, Circulon. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetCuisinartAll-CladCarawayCirculonHexClad
Oct 202578.3%10.5%7.1%3.2%0.95%<0.01%
Nov 202575.3%10.1%8.3%5.5%0.75%<0.01%
Dec 202575.4%10.1%8.3%5.6%0.61%0.01%
Jan 202674.1%12.2%8.2%4.5%1.1%<0.01%
Feb 202676.7%10.4%8.5%3.8%0.62%<0.01%
Mar 202676.1%12.5%6.9%3.8%0.75%<0.01%
Apr 202678.5%10.6%7.1%3.2%0.64%<0.01%
May 202676.2%12.6%6.9%3.8%0.62%<0.01%
Jun 202672.2%9.8%14.6%2.9%0.48%<0.01%
Jul 202676.8%12.7%6.9%3.1%0.51%<0.01%
Aug 202676.2%12.6%6.9%3.8%0.62%0.01%
Sep 202681.3%8.9%6%3.3%0.54%<0.01%

How has the Caraway and Circulon comparison changed over the last 12 months?

  • Caraway was ahead of Circulon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Caraway’s estimated Share of Search among roasting pan brands worldwide moved from 3.2% to 3.3%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 12 months ending September 2026, Circulon’s estimated Share of Search among roasting pan brands worldwide moved from 0.95% to 0.54%, and its estimated monthly branded searches moved from 18.1K to 9.9K.

How did search popularity change for roasting pan brands worldwide in September 2026?

  1. Estimated monthly branded searches for Circulon worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

Other head-to-heads among roasting pan brands

How each brand is measured

Brandwave collects information about searches that people make online using Caraway’s and Circulon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Caraway

1 branded search term

  • caraway cookware

Circulon

1 branded search term

  • circulon

How the Brand Demand Index is measured

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