ThredUp vs Vinted:Which is more popular by branded search?
In August 2026, Vinted had more branded searches than ThredUp among resale fashion platforms worldwide. Vinted was estimated to have 30.4M branded searches compared to ThredUp’s 1M, and held an 81% Share of Search versus ThredUp’s 2.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ThredUp or Vinted?
Compare the platforms for buying and selling second hand fashion. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vinted, ThredUp. The figures are in the table below the chart.
View monthly share of search table
| Month | Vinted | Depop | Poshmark | ThredUp | Vestiaire Collective |
|---|---|---|---|---|---|
| Oct 2025 | 84.1% | 6.2% | 5.1% | 2.8% | 1.9% |
| Nov 2025 | 84.1% | 6.2% | 5.1% | 2.8% | 1.9% |
| Dec 2025 | 82.1% | 7.4% | 6% | 2.7% | 1.8% |
| Jan 2026 | 79.6% | 7.2% | 7.2% | 3.9% | 2.2% |
| Feb 2026 | 79.9% | 7.2% | 7.2% | 3.9% | 1.8% |
| Mar 2026 | 81.8% | 7.4% | 6% | 3.3% | 1.5% |
| Apr 2026 | 84.4% | 6.2% | 5.1% | 2.8% | 1.5% |
| May 2026 | 84.4% | 6.2% | 5.1% | 2.8% | 1.5% |
| Jun 2026 | 83.9% | 7.6% | 5% | 2.3% | 1.2% |
| Jul 2026 | 79.4% | 10.7% | 5.8% | 2.6% | 1.4% |
| Aug 2026 | 81% | 8.9% | 6% | 2.7% | 1.5% |
| Sep 2026 | — | — | — | — | — |
How has the ThredUp and Vinted comparison changed over the last 12 months?
3 findings
- Vinted was ahead of ThredUp in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ThredUp’s estimated Share of Search among resale fashion platforms worldwide moved from 2.8% to 2.7%, and its estimated monthly branded searches held steady at 1M.
- Across the 11 months ending August 2026, Vinted’s estimated Share of Search among resale fashion platforms worldwide moved from 84.1% to 81%, and its estimated monthly branded searches held steady at 30.4M.
How did search popularity change for resale fashion platforms worldwide in August 2026?
1 change
In August 2026, Vinted gained estimated Share of Search among resale fashion platforms worldwide, from 79.4% to 81%.
How each brand is measured
Brandwave collects information about searches that people make online using ThredUp’s and Vinted’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.