Brandwave

How popular isThredUp in search?

In August 2026, there were an estimated 1M branded searches for ThredUp worldwide which held steady over the last 11 months. ThredUp holds 2.5% estimated Share of Search among second hand marketplaces worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Vinted77.5%
  2. Depop8.5%
  3. Mercari5.7%
  4. Poshmark5.7%
  5. ThredUp2.5%
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Where does ThredUp compete?

ThredUp is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Second hand marketplaces5th of 52.5%Shown below
Resale fashion platforms4th of 52.7%Show ranking

Which second hand marketplaces compete with ThredUp?

ThredUp against second hand marketplaces worldwide, by month

Share of Search by month for Vinted, Depop, Mercari, Poshmark, ThredUp. The figures are in the table below the chart.

View monthly share of search table
MonthVintedDepopMercariPoshmarkThredUp
Oct 202580.6%5.9%5.9%4.9%2.7%
Nov 202580.6%5.9%5.9%4.9%2.7%
Dec 202577.7%7%7%5.7%2.6%
Jan 202675.8%6.8%6.8%6.8%3.7%
Feb 202675.8%6.8%6.8%6.8%3.7%
Mar 202677.3%7%7%5.7%3.1%
Apr 202680.6%5.9%5.9%4.9%2.7%
May 202680.6%5.9%5.9%4.9%2.7%
Jun 202679.9%7.2%5.9%4.8%2.2%
Jul 202675.1%10.1%6.8%5.5%2.5%
Aug 202677.5%8.5%5.7%5.7%2.5%
Sep 2026—————

  1. 1.Vinted

    77.5%

    Held 1st. 30.4M estimated branded searches, +22.1% vs prior month. Share +2.4 points.

  2. 2.Depop

    8.5%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. 3.Mercari

    5.7%

    Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Poshmark

    5.7%

    Held 4th. 2.2M estimated branded searches, +22.4% vs prior month. Share +0.2 points.

  5. 5.ThredUp

    2.5%

    Held 5th. 1M estimated branded searches, +21.5% vs prior month. Share +0.1 points.

Compare search popularity between ThredUp and its closest rivals

How has branded search demand for ThredUp changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ThredUp worldwide held steady at 1M.
  • Across the 11 months ending August 2026, ThredUp’s estimated Share of Search among second hand marketplaces worldwide peaked at 3.7% in January 2026 and was lowest at 2.2% in June 2026.

How did search popularity change for second hand marketplaces worldwide in August 2026?

  1. In August 2026, Vinted gained estimated Share of Search among second hand marketplaces worldwide, from 75.1% to 77.5%.

  2. In August 2026, Depop lost estimated Share of Search among second hand marketplaces worldwide, from 10.1% to 8.5%.

  3. In August 2026, Mercari lost estimated Share of Search among second hand marketplaces worldwide, from 6.8% to 5.7%.

  4. Estimated monthly branded searches for Poshmark worldwide rose 22.4% over 11 measured months, from 1.8M to 2.2M in August 2026.

How is ThredUp measured?

Brandwave collects information about searches that people make online using ThredUp’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • thredup

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How the Brand Demand Index is measured

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