Avis vs Thrifty:Which is searched more?
In September 2026, Avis had more branded searches than Thrifty among rental car companies worldwide. Avis was estimated to have 1.8M branded searches compared to Thrifty’s 201K, and held a 21.6% Share of Search versus Thrifty’s 2.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Avis or Thrifty?
Compare the rental car companies people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Avis, Thrifty. The figures are in the table below the chart.
View monthly share of search table
| Month | Hertz | Avis | Budget | Europcar | Enterprise Rent-A-Car | Thrifty |
|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 22.9% | 18.7% | 15.3% | 12.5% | 2.5% |
| Nov 2025 | 31.5% | 21% | 17.2% | 14% | 14% | 2.3% |
| Dec 2025 | 30.5% | 20.4% | 16.7% | 13.6% | 16.7% | 2.2% |
| Jan 2026 | 29.7% | 24.3% | 16.3% | 16.3% | 10.8% | 2.7% |
| Feb 2026 | 32.1% | 21.4% | 17.6% | 14.3% | 11.7% | 2.9% |
| Mar 2026 | 30.6% | 25% | 16.7% | 13.7% | 11.2% | 2.8% |
| Apr 2026 | 27.9% | 22.8% | 18.6% | 15.3% | 12.4% | 3.1% |
| May 2026 | 28% | 22.9% | 18.7% | 15.3% | 12.5% | 2.5% |
| Jun 2026 | 27.1% | 22.2% | 18.1% | 18.1% | 12.1% | 2.4% |
| Jul 2026 | 26.4% | 21.6% | 17.6% | 17.6% | 14.4% | 2.4% |
| Aug 2026 | 26.4% | 21.6% | 17.6% | 17.6% | 14.4% | 2.4% |
| Sep 2026 | 26.4% | 21.6% | 17.7% | 17.7% | 14.4% | 2.4% |
How has the Avis and Thrifty comparison changed over the last 12 months?
3 findings
- Avis was ahead of Thrifty in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avis’ estimated Share of Search among rental car companies worldwide moved from 22.9% to 21.6%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 12 months ending September 2026, Thrifty’s estimated Share of Search among rental car companies worldwide moved from 2.5% to 2.4%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for rental car companies worldwide in September 2026?
2 changes
Other head-to-heads among rental car companies
How each brand is measured
Brandwave collects information about searches that people make online using Avis’ and Thrifty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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