How popular isThrifty in search?
In August 2026, there were an estimated 1.3K branded searches for Thrifty worldwide which is down 18.8% over the last 11 months. Thrifty holds 0.01% estimated Share of Search among car rental brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which car rental brands compete with Thrifty?
Share of Search by month for Hertz, Avis, Europcar, Sixt, Enterprise Rent-A-Car, Thrifty. The figures are in the table below the chart.
View monthly share of search table
| Month | Hertz | Avis | Europcar | Sixt | Enterprise Rent-A-Car | Thrifty | Budget |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 24.3% | 16.3% | 16.3% | 13.3% | 0.02% | <0.01% |
| Nov 2025 | 32.2% | 21.5% | 14.3% | 17.6% | 14.3% | 0.02% | 0.01% |
| Dec 2025 | 31.2% | 20.8% | 13.9% | 17.1% | 17.1% | 0.01% | <0.01% |
| Jan 2026 | 30.5% | 24.9% | 16.7% | 16.7% | 11.1% | 0.02% | <0.01% |
| Feb 2026 | 33% | 22.1% | 14.7% | 18.1% | 12.1% | 0.01% | 0.01% |
| Mar 2026 | 31.5% | 25.7% | 14.1% | 17.2% | 11.5% | 0.01% | <0.01% |
| Apr 2026 | 28.7% | 23.5% | 15.7% | 19.2% | 12.8% | 0.01% | <0.01% |
| May 2026 | 28.7% | 23.5% | 15.7% | 19.2% | 12.8% | 0.01% | 0.04% |
| Jun 2026 | 27.8% | 22.7% | 18.6% | 18.6% | 12.4% | 0.01% | <0.01% |
| Jul 2026 | 26% | 21.2% | 17.3% | 21.2% | 14.2% | 0.01% | <0.01% |
| Aug 2026 | 27% | 22.1% | 18% | 18% | 14.8% | 0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27% | 2.7M | 0% | +1 points | |
| 2, held 2nd | 22.1% | 2.2M | 0% | +0.9 points | |
| 3, moved from 4th to 3rd | 18% | 1.8M | 0% | +0.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 18% | 1.8M | -18.3% | -3.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 14.8% | 1.5M | 0% | +0.6 points | |
| 6, held 6th | 0.01% | 1.3K | 0% | 0 points | |
| 7, held 7th | <0.01% | 880 | 0% | 0 points |
1.
Hertz27%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +1 points.
2.
Avis22.1%
Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share +0.9 points.
3.
Europcar18%
Moved from 4th to 3rd. 1.8M estimated branded searches, 0% vs prior month. Share +0.7 points.
4.
Sixt18%
Moved from 3rd to 4th. 1.8M estimated branded searches, -18.3% vs prior month. Share -3.2 points.
14.8%
Held 5th. 1.5M estimated branded searches, 0% vs prior month. Share +0.6 points.
6.
Thrifty0.01%
Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Budget<0.01%
Held 7th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Thrifty and its closest rivals
How has branded search demand for Thrifty changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Thrifty worldwide fell from 1.6K to 1.3K.
- Across the 11 months ending August 2026, Thrifty’s estimated Share of Search among car rental brands worldwide held steady, from 0.02% to 0.01%.
How did search popularity change for car rental brands worldwide in August 2026?
6 changes
In August 2026, Europcar overtook Sixt to rank 3rd among car rental brands worldwide, at 18%.
In August 2026, Hertz gained estimated Share of Search among car rental brands worldwide, from 26% to 27%.
In August 2026, Avis gained estimated Share of Search among car rental brands worldwide, from 21.2% to 22.1%.
In August 2026, Enterprise Rent-A-Car gained estimated Share of Search among car rental brands worldwide, from 14.2% to 14.8%.
In August 2026, Sixt lost estimated Share of Search among car rental brands worldwide, from 21.2% to 18%.
Estimated monthly branded searches for Thrifty worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
How is Thrifty measured?
Brandwave collects information about searches that people make online using Thrifty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- thrifty nz
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Is Thrifty your brand?
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