Brandwave

Crown vs Doosan:Which is searched more?

In September 2026, Crown had more branded searches than Doosan among reach truck brands worldwide. Crown was estimated to have 12.1K branded searches compared to Doosan’s 20, and held a 68.1% Share of Search versus Doosan’s 0.11%. These are worldwide searches for English-language branded terms.

Share of Search among reach truck brands worldwide in September 2026Which is more popular in search, Crown or Doosan?
Crown68.1%12.1K searches
vs
Doosan0.11%20 searches

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Which is more popular in search, Crown or Doosan?

Compare the reach truck brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Crown and Doosan among reach truck brands worldwide, by month

Share of Search by month for Crown, Doosan. The figures are in the table below the chart.

View monthly share of search table
MonthCrownClarkHysterDoosan
Oct 202563.6%34.8%1.4%0.17%
Nov 202567.7%30.2%1.8%0.22%
Dec 202568%30.3%1.5%0.22%
Jan 202663.6%34.8%1.4%0.17%
Feb 202663.5%34.6%1.7%0.21%
Mar 202668.2%30.4%1.2%0.23%
Apr 202668.4%30.5%0.97%0.14%
May 202668%30.4%1.5%0.17%
Jun 202672.2%26.3%1.3%0.2%
Jul 202668%30.3%1.5%0.22%
Aug 202668%30.3%1.5%0.22%
Sep 202668.1%30.4%1.5%0.11%

How has the Crown and Doosan comparison changed over the last 12 months?

  • Crown was ahead of Doosan in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Crown’s estimated Share of Search among reach truck brands worldwide moved from 63.6% to 68.1%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, Doosan’s estimated Share of Search among reach truck brands worldwide moved from 0.17% to 0.11%, and its estimated monthly branded searches moved from 40 to 20.

How did search popularity change for reach truck brands worldwide in September 2026?

  1. Estimated monthly branded searches for Doosan worldwide fell 50% over 12 measured months, from 40 to 20 in September 2026.

  2. Estimated monthly branded searches for Crown worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

Other head-to-heads among reach truck brands

How each brand is measured

Brandwave collects information about searches that people make online using Crown’s and Doosan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crown

1 branded search term

  • crown fork lift

Doosan

1 branded search term

  • doosan reach truck

How the Brand Demand Index is measured

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