Kathmandu vs Outdoor Research:Which is more popular?
In September 2026, Kathmandu had more branded searches than Outdoor Research among rain jacket brands worldwide. Kathmandu had about 550,000 branded searches, while Outdoor Research had 74,000. Kathmandu made up 5.6% of all rain jacket brand searches we track, and Outdoor Research accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about rain jacket brands, Outdoor Research appeared in three of the five answers and Kathmandu in none.
Who do people search for more?
Kathmandu, about 7 searches for every 1 for Outdoor Research
Who does AI mention more?
Outdoor Research, mentioned in 3 of 5 answers, Kathmandu in 0
Who does AI recommend more?
Outdoor Research, the only one of the two named
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Top rain jacket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Outdoor Research was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kathmandu did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Patagonia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Arc'teryx4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Outdoor Research3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The North Face2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Macpac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rain jacket brands
5 answers
Asked ChatGPT
“Which rain jacket brand should I buy?”
Asked ChatGPT
“What are the best rain jacket brands?”
Asked ChatGPT
“What's the best rain jacket brand for wet weather?”
Searched Google, AI Overview
“best rain jacket”
Searched Google, AI Overview
“waterproof jacket”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Kathmandu or Outdoor Research more popular in search?
This chart shows how often people search Google for Kathmandu and Outdoor Research by name. Each line represents a brand's share of searches for all six rain jacket brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kathmandu, Outdoor Research. The figures are in the table below the chart.
View monthly share of searches table
| Month | The North Face | Patagonia | Arc'teryx | Kathmandu | Macpac | Outdoor Research |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.4% | 28.3% | 19% | 4.7% | 0.94% | 0.63% |
| Nov 2025 | 52% | 23.4% | 19.1% | 3.9% | 0.94% | 0.63% |
| Dec 2025 | 49.3% | 22.2% | 22.2% | 4.5% | 1.1% | 0.73% |
| Jan 2026 | 47% | 25.8% | 21.2% | 4.3% | 1% | 0.69% |
| Feb 2026 | 43.8% | 29.5% | 19.7% | 4.8% | 1.2% | 0.97% |
| Mar 2026 | 37.5% | 33.6% | 18.3% | 8.2% | 1.7% | 0.74% |
| Apr 2026 | 33.8% | 34% | 18.6% | 10.2% | 2.5% | 0.92% |
| May 2026 | 38.4% | 31.6% | 17.3% | 9.5% | 2.3% | 0.85% |
| Jun 2026 | 32.9% | 33.1% | 18.1% | 12.1% | 3% | 0.89% |
| Jul 2026 | 38.4% | 31.6% | 17.3% | 9.5% | 2.3% | 0.85% |
| Aug 2026 | 39.4% | 29.5% | 19.7% | 8.9% | 1.8% | 0.8% |
| Sep 2026 | 41.5% | 27.9% | 22.8% | 5.6% | 1.4% | 0.75% |
How has the Kathmandu and Outdoor Research comparison changed over the last 12 months?
3 findings
- Kathmandu was ahead of Outdoor Research in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kathmandu’s share of searches among rain jacket brands worldwide moved from 4.7% to 5.6%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Outdoor Research’s share of searches among rain jacket brands worldwide moved from 0.63% to 0.75%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for rain jacket brands worldwide in September 2026?
2 changes
In September 2026, Kathmandu lost share of searches among rain jacket brands worldwide, from 8.9% to 5.6%.
Estimated monthly branded searches for Outdoor Research worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kathmandu’s and Outdoor Research’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kathmandu
1 branded search term
- kathmandu
Outdoor Research
1 branded search term
- outdoor research
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