Braze vs Customer.io:Which is searched more?
In September 2026, Customer.io had more branded searches than Braze among push notification services worldwide. Customer.io had about 12,300 branded searches, while Braze had 5,720. Customer.io made up 10.4% of all push notification service searches we track, and Braze accounted for 4.8%. These are worldwide searches for English-language branded terms.
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Is Braze or Customer.io more popular in search?
Compare the services that send app push notifications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Customer.io, Braze. The figures are in the table below the chart.
View monthly share of searches table
| Month | OneSignal | Pusher | Customer.io | Firebase Cloud Messaging | Braze | Pushwoosh | PushEngage | Iterable | Airship | CleverTap | MoEngage |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.9% | 29.7% | 9% | 8.9% | 4.6% | 1.4% | 0.73% | 0.49% | 0.18% | 0.12% | 0.02% |
| Nov 2025 | 49.5% | 26.9% | 8.2% | 8% | 4.4% | 1.3% | 0.81% | 0.45% | 0.17% | 0.11% | 0.04% |
| Dec 2025 | 45.1% | 29.6% | 9% | 8.8% | 4.4% | 1.4% | 0.78% | 0.46% | 0.22% | 0.12% | 0.03% |
| Jan 2026 | 48.5% | 26.1% | 9.7% | 7.8% | 5% | 1.3% | 0.79% | 0.54% | 0.2% | 0.09% | 0.03% |
| Feb 2026 | 43.7% | 28.7% | 10.7% | 8.6% | 5.2% | 1.4% | 0.76% | 0.51% | 0.22% | 0.15% | 0.03% |
| Mar 2026 | 44.8% | 29.4% | 9% | 8.8% | 4.4% | 2.1% | 0.64% | 0.55% | 0.17% | 0.09% | 0.02% |
| Apr 2026 | 49.1% | 26.4% | 9.8% | 7.9% | 4% | 1.3% | 0.7% | 0.49% | 0.2% | 0.14% | 0.03% |
| May 2026 | 49.1% | 26.4% | 9.8% | 7.9% | 4.2% | 1.3% | 0.47% | 0.59% | 0.17% | 0.1% | 0.02% |
| Jun 2026 | 47.8% | 26.6% | 9.9% | 7.9% | 4.8% | 1.3% | 0.8% | 0.55% | 0.21% | 0.11% | 0.02% |
| Jul 2026 | 46.7% | 27.7% | 10.3% | 8.3% | 4.5% | 1.3% | 0.49% | 0.53% | 0.21% | 0.09% | 0.03% |
| Aug 2026 | 46.9% | 27.7% | 10.2% | 8.3% | 4.6% | 1.1% | 0.49% | 0.48% | 0.2% | 0.1% | 0.03% |
| Sep 2026 | 47.5% | 28% | 10.4% | 6.9% | 4.8% | 1.1% | 0.5% | 0.47% | 0.2% | 0.08% | 0.03% |
How has the Braze and Customer.io comparison changed over the last 12 months?
3 findings
- Customer.io was ahead of Braze in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Braze’s share of searches among push notification services worldwide moved from 4.6% to 4.8%, and its estimated monthly branded searches moved from 6.2K to 5.7K.
- Across the 12 months ending September 2026, Customer.io’s share of searches among push notification services worldwide moved from 9% to 10.4%, and its estimated monthly branded searches held steady at 12.3K.
How did search popularity change for push notification services worldwide in September 2026?
0 changes
Neither Braze nor Customer.io moved beyond provider rounding among push notification services in September 2026.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Braze’s and Customer.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Braze
10 branded search terms
- braze app
- braze crm
- braze customer
- braze email
- braze marketing
- braze notification
- braze platform
- braze push notification
- braze push notifications
- braze software
Customer.io
6 branded search terms
- customer io
- customer io crm
- customer io email
- customer io sms
- customer io whatsapp
- Customer.io
Other head-to-heads among push notification services
OneSignal vs Pusher: compare search popularity- OneSignal vs Customer.io: compare search popularity
OneSignal vs Firebase Cloud Messaging: compare search popularity- OneSignal vs Braze: compare search popularity
- Pusher vs Customer.io: compare search popularity
- Pusher vs Firebase Cloud Messaging: compare search popularity
Put your own brand in this comparison
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