Hisense vs Sony:Which is more popular?
In September 2026, Sony had more branded searches than Hisense among projector brands worldwide. Sony had about 2.7 million branded searches, while Hisense had 673,000. Sony made up 46.4% of all projector brand searches we track, and Hisense accounted for 11.4%. When we asked ChatGPT and Google AI Overviews about projector brands, Hisense appeared in four of the five answers and Sony in three. Hisense and Sony were each mentioned first in two of the four answers that named either.
Who do people search for more?
Sony, about 4 searches for every 1 for Hisense
Who does AI mention more?
Hisense, mentioned in 4 of 5 answers, Sony in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top projector brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hisense was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Sony was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hisense and Sony were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Epson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Hisense4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BenQ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sony3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
JVC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
XGIMI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anker1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Optoma1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ViewSonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about projector brands
5 answers
Asked ChatGPT
“Which projector brand should I buy?”
Asked ChatGPT
“What are the best projector brands?”
Asked ChatGPT
“What's the best projector brand for home cinema?”
Searched Google, AI Overview
“best projector”
Searched Google, AI Overview
“4k projector for home”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Hisense or Sony more popular in search?
This chart shows how often people search Google for Hisense and Sony by name. Each line represents a brand's share of searches for all nine projector brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sony, Hisense. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | Anker | Epson | Hisense | JVC | XGIMI | BenQ | Optoma | ViewSonic |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 18.4% | 12.4% | 15.2% | 5.5% | 2.8% | 3.6% | 0.67% | 0.18% |
| Nov 2025 | 43.9% | 16% | 10.8% | 16% | 4.8% | 4.4% | 3.3% | 0.58% | 0.16% |
| Dec 2025 | 45.6% | 16.7% | 11.2% | 13.7% | 5% | 3.8% | 3.3% | 0.55% | 0.13% |
| Jan 2026 | 45.2% | 16.5% | 13.6% | 13.6% | 4.1% | 3.1% | 3.3% | 0.54% | 0.13% |
| Feb 2026 | 44.7% | 16.4% | 13.4% | 13.4% | 4.9% | 3% | 3.2% | 0.6% | 0.16% |
| Mar 2026 | 42.9% | 19.1% | 12.9% | 12.9% | 4.7% | 2.9% | 3.8% | 0.63% | 0.16% |
| Apr 2026 | 43.6% | 19.5% | 13.1% | 13.1% | 3.9% | 2.9% | 3.3% | 0.52% | 0.16% |
| May 2026 | 41.6% | 18.6% | 12.5% | 15.3% | 4.6% | 3.6% | 3.1% | 0.5% | 0.15% |
| Jun 2026 | 40.1% | 17.9% | 12% | 17.9% | 4.4% | 3.9% | 3.1% | 0.53% | 0.14% |
| Jul 2026 | 46.4% | 16.9% | 11.4% | 13.9% | 3.4% | 4.4% | 3% | 0.46% | 0.17% |
| Aug 2026 | 48% | 17.5% | 11.8% | 11.8% | 3.5% | 3.8% | 2.9% | 0.47% | 0.14% |
| Sep 2026 | 46.4% | 20.7% | 11.4% | 11.4% | 3.4% | 3.3% | 2.8% | 0.41% | 0.14% |
How has the Hisense and Sony comparison changed over the last 12 months?
3 findings
- Sony was ahead of Hisense in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among projector brands worldwide moved from 15.2% to 11.4%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Sony’s share of searches among projector brands worldwide moved from 41.2% to 46.4%, and its estimated monthly branded searches moved from 2.2M to 2.7M.
How did search popularity change for projector brands worldwide in September 2026?
2 changes
In September 2026, Sony lost share of searches among projector brands worldwide, from 48% to 46.4%.
Hisense’s share of searches among projector brands worldwide has lost ground for 3 months in a row, from 17.9% to 11.4% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hisense’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among projector brands
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