Chameleon vs UserGuiding:Which is more popular by branded search?
In August 2026, UserGuiding had more branded searches than Chameleon among product onboarding tools worldwide. UserGuiding was estimated to have 1.6K branded searches compared to Chameleon’s 180, and held a 10.1% Share of Search versus Chameleon’s 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chameleon or UserGuiding?
Compare the tools used to onboard product users. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UserGuiding, Chameleon. The figures are in the table below the chart.
View monthly share of search table
| Month | Appcues | Userpilot | Intro.js | UserGuiding | Chameleon |
|---|---|---|---|---|---|
| Oct 2025 | 29.5% | 35.3% | 18.6% | 15.2% | 1.4% |
| Nov 2025 | 31.3% | 31.1% | 20% | 16.4% | 1.2% |
| Dec 2025 | 31.6% | 30.9% | 19.9% | 16% | 1.5% |
| Jan 2026 | 32.7% | 31.9% | 20.7% | 13.6% | 1.1% |
| Feb 2026 | 36.2% | 28.9% | 18.6% | 15% | 1.4% |
| Mar 2026 | 34% | 33.3% | 17.5% | 14.1% | 1.1% |
| Apr 2026 | 34.3% | 33.2% | 17.2% | 14.2% | 1.1% |
| May 2026 | 43.7% | 28.6% | 14.8% | 11.7% | 1.1% |
| Jun 2026 | 40.8% | 32.9% | 14% | 11.1% | 1.3% |
| Jul 2026 | 41.4% | 34.3% | 11.3% | 11.3% | 1.6% |
| Aug 2026 | 43.5% | 35.2% | 10.1% | 10.1% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Chameleon and UserGuiding comparison changed over the last 12 months?
3 findings
- UserGuiding was ahead of Chameleon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chameleon’s estimated Share of Search among product onboarding tools worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 330 to 180.
- Across the 11 months ending August 2026, UserGuiding’s estimated Share of Search among product onboarding tools worldwide moved from 15.2% to 10.1%, and its estimated monthly branded searches moved from 3.6K to 1.6K.
How did search popularity change for product onboarding tools worldwide in August 2026?
2 changes
In August 2026, UserGuiding lost estimated Share of Search among product onboarding tools worldwide, from 11.3% to 10.1%.
Estimated monthly branded searches for Chameleon worldwide fell 45.5% over 11 measured months, from 330 to 180 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Chameleon’s and UserGuiding’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chameleon
2 branded search terms
- chameleon user onboarding
- chameleon.io
UserGuiding
1 branded search term
- userguiding
Put your own brand in this comparison
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