Elevit vs Nature Made:Which is more popular?
In September 2026, Elevit had more branded searches than Nature Made among prenatal vitamin brands worldwide. Elevit had about 135,000 branded searches, while Nature Made had 49,500. Elevit made up 28.2% of all prenatal vitamin brand searches we track, and Nature Made accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about prenatal vitamin brands, Nature Made appeared in all five answers and Elevit in none.
Who do people search for more?
Elevit, about 3 searches for every 1 for Nature Made
Who does AI mention more?
Nature Made, mentioned in every answer we collected
Who does AI recommend more?
Nature Made, the only one of the two named
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Top prenatal vitamin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nature Made appeared in all five answers. Elevit did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Nature Made1st
Thorne2nd
Needed3rd
Perelel4th
Ritual5th
One A Day6th
New Chapter7th
Elevit–
Pregnacare–
Centrum–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nature Made5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Perelel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ritual2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Needed2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Thorne2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
One A Day1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
New Chapter1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Elevit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pregnacare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Centrum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about prenatal vitamin brands
5 answers
Asked ChatGPT
“Which prenatal vitamin brand should I take?”
Asked ChatGPT
“What are the best prenatal vitamin brands?”
Asked ChatGPT
“What's the best prenatal vitamin brand for morning sickness?”
Searched Google, AI Overview
“prenatal vitamins”
Searched Google, AI Overview
“best prenatal vitamins”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Elevit or Nature Made more popular in search?
This chart shows how often people search Google for Elevit and Nature Made by name. Each line represents a brand's share of searches for all 12 prenatal vitamin brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Elevit, Nature Made. The figures are in the table below the chart.
View monthly share of searches table
| Month | Elevit | Pregnacare | Nature Made | Perelel | Ritual | Needed | Thorne | One A Day | Centrum | FullWell | Garden of Life | New Chapter |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 25.2% | 9.3% | 6.2% | 7.6% | 5.1% | 5.1% | 3.4% | 1.9% | 1.9% | 2.8% | 0.66% |
| Nov 2025 | 28% | 23% | 10.3% | 8.4% | 8.4% | 5.6% | 5.6% | 3.8% | 1.7% | 2.1% | 2.5% | 0.61% |
| Dec 2025 | 26.8% | 22.1% | 14.8% | 8.1% | 8.1% | 4.4% | 5.4% | 3.6% | 1.6% | 1.6% | 3% | 0.59% |
| Jan 2026 | 27% | 22% | 14.8% | 6.6% | 8.1% | 5.4% | 5.4% | 3.6% | 2% | 1.6% | 3% | 0.58% |
| Feb 2026 | 31% | 20.8% | 11.4% | 7.6% | 9.3% | 5.1% | 5.1% | 3.4% | 1.9% | 1.5% | 2.3% | 0.67% |
| Mar 2026 | 28.5% | 23.2% | 12.8% | 7% | 8.5% | 5.7% | 4.7% | 3.1% | 1.7% | 1.7% | 2.6% | 0.61% |
| Apr 2026 | 25.9% | 21.1% | 21.1% | 6.3% | 7.8% | 5.2% | 4.3% | 2.8% | 1.6% | 1.6% | 1.9% | 0.56% |
| May 2026 | 27.9% | 22.7% | 15.3% | 6.8% | 8.4% | 5.6% | 4.6% | 3.1% | 1.7% | 1.7% | 1.7% | 0.6% |
| Jun 2026 | 26.7% | 21.8% | 17.9% | 6.5% | 8% | 5.4% | 5.4% | 2.9% | 1.3% | 2% | 1.6% | 0.57% |
| Jul 2026 | 26% | 21.2% | 17.4% | 7.8% | 7.8% | 5.2% | 5.2% | 3.5% | 1.6% | 1.9% | 1.9% | 0.56% |
| Aug 2026 | 28.5% | 23.2% | 10.4% | 8.5% | 8.5% | 5.7% | 4.7% | 3.8% | 1.7% | 2.1% | 2.1% | 0.61% |
| Sep 2026 | 28.2% | 23% | 10.4% | 8.5% | 8.5% | 6.9% | 4.6% | 3.8% | 2.1% | 1.7% | 1.7% | 0.61% |
How has the Elevit and Nature Made comparison changed over the last 12 months?
3 findings
- Elevit was ahead of Nature Made in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Elevit’s share of searches among prenatal vitamin brands worldwide moved from 31% to 28.2%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Nature Made’s share of searches among prenatal vitamin brands worldwide moved from 9.3% to 10.4%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for prenatal vitamin brands worldwide in September 2026?
1 change

Nature Made’s share of searches among prenatal vitamin brands worldwide has lost ground for 3 months in a row, from 17.9% to 10.4% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Elevit’s and Nature Made’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Elevit
1 branded search term
- elevit
Nature Made
1 branded search term
- nature made prenatal
Other head-to-heads among prenatal vitamin brands

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