Brandwave

Elevit vs Nature Made:Which is more popular?

In September 2026, Elevit had more branded searches than Nature Made among prenatal vitamin brands worldwide. Elevit had about 135,000 branded searches, while Nature Made had 49,500. Elevit made up 28.2% of all prenatal vitamin brand searches we track, and Nature Made accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about prenatal vitamin brands, Nature Made appeared in all five answers and Elevit in none.

Among prenatal vitamin brands worldwide in September 2026

Who do people search for more?

Elevit, about 3 searches for every 1 for Nature Made

Elevit 135K searchesNature Made 49.5K searches

Who does AI mention more?

Nature Made, mentioned in every answer we collected

Nature Made in 5 of 5Elevit in 0 of 5

Who does AI recommend more?

Nature Made, the only one of the two named

Nature Made first in 3Elevit never named

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Top prenatal vitamin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nature Made appeared in all five answers. Elevit did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nature Made1st
  2. Thorne2nd
  3. Needed3rd
  4. Perelel4th
  5. Ritual5th
  6. One A Day6th
  7. New Chapter7th
  8. Elevit–
  9. Pregnacare–
  10. Centrum–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nature Made5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Perelel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ritual2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Needed2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thorne2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • One A Day1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New Chapter1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elevit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pregnacare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Centrum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about prenatal vitamin brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Elevit or Nature Made more popular in search?

This chart shows how often people search Google for Elevit and Nature Made by name. Each line represents a brand's share of searches for all 12 prenatal vitamin brands we track, month by month, from English-language searches worldwide.

Elevit and Nature Made among prenatal vitamin brands worldwide, by month

Share of searches by month for Elevit, Nature Made. The figures are in the table below the chart.

View monthly share of searches table
MonthElevitPregnacareNature MadePerelelRitualNeededThorneOne A DayCentrumFullWellGarden of LifeNew Chapter
Oct 202531%25.2%9.3%6.2%7.6%5.1%5.1%3.4%1.9%1.9%2.8%0.66%
Nov 202528%23%10.3%8.4%8.4%5.6%5.6%3.8%1.7%2.1%2.5%0.61%
Dec 202526.8%22.1%14.8%8.1%8.1%4.4%5.4%3.6%1.6%1.6%3%0.59%
Jan 202627%22%14.8%6.6%8.1%5.4%5.4%3.6%2%1.6%3%0.58%
Feb 202631%20.8%11.4%7.6%9.3%5.1%5.1%3.4%1.9%1.5%2.3%0.67%
Mar 202628.5%23.2%12.8%7%8.5%5.7%4.7%3.1%1.7%1.7%2.6%0.61%
Apr 202625.9%21.1%21.1%6.3%7.8%5.2%4.3%2.8%1.6%1.6%1.9%0.56%
May 202627.9%22.7%15.3%6.8%8.4%5.6%4.6%3.1%1.7%1.7%1.7%0.6%
Jun 202626.7%21.8%17.9%6.5%8%5.4%5.4%2.9%1.3%2%1.6%0.57%
Jul 202626%21.2%17.4%7.8%7.8%5.2%5.2%3.5%1.6%1.9%1.9%0.56%
Aug 202628.5%23.2%10.4%8.5%8.5%5.7%4.7%3.8%1.7%2.1%2.1%0.61%
Sep 202628.2%23%10.4%8.5%8.5%6.9%4.6%3.8%2.1%1.7%1.7%0.61%

How has the Elevit and Nature Made comparison changed over the last 12 months?

3 findings
  • Elevit was ahead of Nature Made in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Elevit’s share of searches among prenatal vitamin brands worldwide moved from 31% to 28.2%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, Nature Made’s share of searches among prenatal vitamin brands worldwide moved from 9.3% to 10.4%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

How did search popularity change for prenatal vitamin brands worldwide in September 2026?

1 change
  1. Nature Made’s share of searches among prenatal vitamin brands worldwide has lost ground for 3 months in a row, from 17.9% to 10.4% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Elevit’s and Nature Made’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Elevit

1 branded search term

  • elevit

Nature Made

1 branded search term

  • nature made prenatal

How the Brand Demand Index is measured

Other head-to-heads among prenatal vitamin brands

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