Calvin Klein vs Guess:Which is searched more?
In September 2026, Calvin Klein had more branded searches than Guess among premium fashion brands worldwide. Calvin Klein was estimated to have 3.4M branded searches compared to Guess’ 2.7M, and held a 19.4% Share of Search versus Guess’ 15.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Calvin Klein or Guess?
Compare the premium international fashion brands people shop in store and online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Calvin Klein, Guess. The figures are in the table below the chart.
View monthly share of search table
| Month | Ralph Lauren | Calvin Klein | Tommy Hilfiger | Guess | Lacoste | Hugo Boss |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.6% | 17.2% | 20.9% | 11.5% | 17.2% | 7.7% |
| Nov 2025 | 23.1% | 18.9% | 23.1% | 12.6% | 15.4% | 6.9% |
| Dec 2025 | 25% | 16.7% | 20.4% | 13.7% | 16.7% | 7.5% |
| Jan 2026 | 24.2% | 16.2% | 19.8% | 16.2% | 16.2% | 7.3% |
| Feb 2026 | 20% | 24.4% | 20% | 13.4% | 16.3% | 6% |
| Mar 2026 | 17.6% | 26.3% | 17.6% | 14.4% | 17.6% | 6.4% |
| Apr 2026 | 20.9% | 20.9% | 20.9% | 14% | 17.1% | 6.2% |
| May 2026 | 18.5% | 22.6% | 18.5% | 15.1% | 18.5% | 6.7% |
| Jun 2026 | 19.9% | 19.9% | 19.9% | 13.3% | 19.9% | 7.2% |
| Jul 2026 | 18.7% | 18.7% | 22.9% | 15.3% | 18.7% | 5.6% |
| Aug 2026 | 22.9% | 18.7% | 18.7% | 15.3% | 18.7% | 5.6% |
| Sep 2026 | 23.7% | 19.4% | 19.4% | 15.9% | 15.9% | 5.8% |
How has the Calvin Klein and Guess comparison changed over the last 12 months?
3 findings
- Calvin Klein was ahead of Guess in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Calvin Klein’s estimated Share of Search among premium fashion brands worldwide moved from 17.2% to 19.4%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 12 months ending September 2026, Guess’ estimated Share of Search among premium fashion brands worldwide moved from 11.5% to 15.9%, and its estimated monthly branded searches moved from 2.2M to 2.7M.
How did search popularity change for premium fashion brands worldwide in September 2026?
2 changes
In September 2026, Guess overtook Lacoste to rank 4th among premium fashion brands worldwide, with 15.9% estimated Share of Search.
In September 2026, Calvin Klein gained estimated Share of Search among premium fashion brands worldwide, from 18.7% to 19.4%.
Other head-to-heads among premium fashion brands
- Ralph Lauren vs Calvin Klein: compare search popularity
Ralph Lauren vs Tommy Hilfiger: compare search popularity
- Ralph Lauren vs Guess: compare search popularity
Ralph Lauren vs Lacoste: compare search popularity- Calvin Klein vs Lacoste: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Calvin Klein’s and Guess’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Calvin Klein
1 branded search term
- calvin klein
Guess
1 branded search term
- guess
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.