Guess vs Ralph Lauren:Which is searched more?
In September 2026, Ralph Lauren had more branded searches than Guess among premium fashion brands worldwide. Ralph Lauren was estimated to have 4.1M branded searches compared to Guess’ 2.7M, and held a 23.7% Share of Search versus Guess’ 15.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Guess or Ralph Lauren?
Compare the premium international fashion brands people shop in store and online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ralph Lauren, Guess. The figures are in the table below the chart.
View monthly share of search table
| Month | Ralph Lauren | Calvin Klein | Tommy Hilfiger | Guess | Lacoste | Hugo Boss |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.6% | 17.2% | 20.9% | 11.5% | 17.2% | 7.7% |
| Nov 2025 | 23.1% | 18.9% | 23.1% | 12.6% | 15.4% | 6.9% |
| Dec 2025 | 25% | 16.7% | 20.4% | 13.7% | 16.7% | 7.5% |
| Jan 2026 | 24.2% | 16.2% | 19.8% | 16.2% | 16.2% | 7.3% |
| Feb 2026 | 20% | 24.4% | 20% | 13.4% | 16.3% | 6% |
| Mar 2026 | 17.6% | 26.3% | 17.6% | 14.4% | 17.6% | 6.4% |
| Apr 2026 | 20.9% | 20.9% | 20.9% | 14% | 17.1% | 6.2% |
| May 2026 | 18.5% | 22.6% | 18.5% | 15.1% | 18.5% | 6.7% |
| Jun 2026 | 19.9% | 19.9% | 19.9% | 13.3% | 19.9% | 7.2% |
| Jul 2026 | 18.7% | 18.7% | 22.9% | 15.3% | 18.7% | 5.6% |
| Aug 2026 | 22.9% | 18.7% | 18.7% | 15.3% | 18.7% | 5.6% |
| Sep 2026 | 23.7% | 19.4% | 19.4% | 15.9% | 15.9% | 5.8% |
How has the Guess and Ralph Lauren comparison changed over the last 12 months?
3 findings
- Ralph Lauren was ahead of Guess in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Guess’ estimated Share of Search among premium fashion brands worldwide moved from 11.5% to 15.9%, and its estimated monthly branded searches moved from 2.2M to 2.7M.
- Across the 12 months ending September 2026, Ralph Lauren’s estimated Share of Search among premium fashion brands worldwide moved from 25.6% to 23.7%, and its estimated monthly branded searches moved from 5M to 4.1M.
How did search popularity change for premium fashion brands worldwide in September 2026?
2 changes
In September 2026, Guess overtook Lacoste to rank 4th among premium fashion brands worldwide, with 15.9% estimated Share of Search.
In September 2026, Ralph Lauren gained estimated Share of Search among premium fashion brands worldwide, from 22.9% to 23.7%.
Other head-to-heads among premium fashion brands
Ralph Lauren vs Calvin Klein: compare search popularityRalph Lauren vs Tommy Hilfiger: compare search popularity
Ralph Lauren vs Lacoste: compare search popularity- Calvin Klein vs Guess: compare search popularity
- Calvin Klein vs Lacoste: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Guess’ and Ralph Lauren’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Guess
1 branded search term
- guess
Ralph Lauren
1 branded search term
- ralph lauren
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.