Brandwave

HOTO vs Ryobi:Which is more popular?

In September 2026, Ryobi had more branded searches than HOTO among power scrubber brands worldwide. Ryobi had about 660,000 branded searches, while HOTO had 60,500. Ryobi made up 40.2% of all power scrubber brand searches we track, and HOTO accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about power scrubber brands, Ryobi appeared in all five answers and HOTO in four. Ryobi was mentioned before HOTO in three out of five answers.

Among power scrubber brands worldwide in September 2026

Who do people search for more?

Ryobi, about 11 searches for every 1 for HOTO

Ryobi 660K searchesHOTO 60.5K searches

Who does AI mention more?

Ryobi, mentioned in every answer we collected

Ryobi in 5 of 5HOTO in 4 of 5

Who does AI recommend more?

Ryobi, named ahead of HOTO in 3 of 5 answers

Ryobi first in 3HOTO first in 2

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Top power scrubber brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ryobi appeared in all five answers. HOTO was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ryobi was listed before HOTO in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryobi1st
  2. HOTO2nd
  3. Rubbermaid3rd
  4. Dremel4th
  5. Black+Decker–
  6. Clorox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HOTO4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rubbermaid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dremel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clorox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about power scrubber brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is HOTO or Ryobi more popular in search?

This chart shows how often people search Google for HOTO and Ryobi by name. Each line represents a brand's share of searches for all six power scrubber brands we track, month by month, from English-language searches worldwide.

HOTO and Ryobi among power scrubber brands worldwide, by month

Share of searches by month for Ryobi, HOTO. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiDremelBlack+DeckerCloroxHOTORubbermaid
Oct 202540%28.1%15.3%10.3%2.5%3.8%
Nov 202548%23.5%14.1%8.6%2.6%3.2%
Dec 202544.4%26.6%14.5%8%2.9%3.6%
Jan 202642%27.6%13.5%10.1%3%3.7%
Feb 202641.4%27.2%14.8%10%3%3.7%
Mar 202645.5%26.2%12.8%9.6%2.4%3.5%
Apr 202647.6%22.4%13.4%10%3%3.7%
May 202645.9%24.7%14.8%9%2.2%3.3%
Jun 202650.2%21.1%14.1%9.5%2.3%2.8%
Jul 202645.9%23.6%14.1%10.6%2.6%3.2%
Aug 202643.1%27.1%13.3%9.9%3%3.6%
Sep 202640.2%27.4%13.4%12.2%3.7%3%

How has the HOTO and Ryobi comparison changed over the last 12 months?

3 findings
  • Ryobi was ahead of HOTO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, HOTO’s share of searches among power scrubber brands worldwide moved from 2.5% to 3.7%, and its estimated monthly branded searches moved from 40.5K to 60.5K.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among power scrubber brands worldwide moved from 40% to 40.2%, and its estimated monthly branded searches moved from 641K to 660K.

How did search popularity change for power scrubber brands worldwide in September 2026?

2 changes
  1. In September 2026, HOTO overtook Rubbermaid to rank 5th among power scrubber brands worldwide, with 3.7% of the searches.

  2. In September 2026, Ryobi lost share of searches among power scrubber brands worldwide, from 43.1% to 40.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using HOTO’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HOTO

1 branded search term

  • hoto

Ryobi

2 branded search terms

  • ryobi
  • ryobi tool

How the Brand Demand Index is measured

Other head-to-heads among power scrubber brands

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