Dremel vs HOTO:Which is searched more?
In September 2026, Dremel had more branded searches than HOTO among power scrubber brands worldwide. Dremel had about 450,000 branded searches, while HOTO had 60,500. Dremel made up 27.4% of all power scrubber brand searches we track, and HOTO accounted for 3.7%. These are worldwide searches for English-language branded terms.
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Is Dremel or HOTO more popular in search?
Compare the power scrubber brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Dremel, HOTO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | Dremel | Black+Decker | Clorox | HOTO | Rubbermaid |
|---|---|---|---|---|---|---|
| Oct 2025 | 40% | 28.1% | 15.3% | 10.3% | 2.5% | 3.8% |
| Nov 2025 | 48% | 23.5% | 14.1% | 8.6% | 2.6% | 3.2% |
| Dec 2025 | 44.4% | 26.6% | 14.5% | 8% | 2.9% | 3.6% |
| Jan 2026 | 42% | 27.6% | 13.5% | 10.1% | 3% | 3.7% |
| Feb 2026 | 41.4% | 27.2% | 14.8% | 10% | 3% | 3.7% |
| Mar 2026 | 45.5% | 26.2% | 12.8% | 9.6% | 2.4% | 3.5% |
| Apr 2026 | 47.6% | 22.4% | 13.4% | 10% | 3% | 3.7% |
| May 2026 | 45.9% | 24.7% | 14.8% | 9% | 2.2% | 3.3% |
| Jun 2026 | 50.2% | 21.1% | 14.1% | 9.5% | 2.3% | 2.8% |
| Jul 2026 | 45.9% | 23.6% | 14.1% | 10.6% | 2.6% | 3.2% |
| Aug 2026 | 43.1% | 27.1% | 13.3% | 9.9% | 3% | 3.6% |
| Sep 2026 | 40.2% | 27.4% | 13.4% | 12.2% | 3.7% | 3% |
How has the Dremel and HOTO comparison changed over the last 12 months?
3 findings
- Dremel was ahead of HOTO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dremel’s share of searches among power scrubber brands worldwide moved from 28.1% to 27.4%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, HOTO’s share of searches among power scrubber brands worldwide moved from 2.5% to 3.7%, and its estimated monthly branded searches moved from 40.5K to 60.5K.
How did search popularity change for power scrubber brands worldwide in September 2026?
2 changes
In September 2026, HOTO overtook Rubbermaid to rank 5th among power scrubber brands worldwide, with 3.7% of the searches.
Dremel’s share of searches among power scrubber brands worldwide has gained ground for 3 months in a row, from 21.1% to 27.4% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dremel’s and HOTO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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