Clorox vs Rubbermaid:Which is searched more?
In September 2026, Clorox had more branded searches than Rubbermaid among power scrubber brands worldwide. Clorox was estimated to have 201K branded searches compared to Rubbermaid’s 49.5K, and held a 42.7% Share of Search versus Rubbermaid’s 10.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Clorox or Rubbermaid?
Compare the power scrubber brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Clorox, Rubbermaid. The figures are in the table below the chart.
View monthly share of search table
| Month | Black and Decker | Clorox | Rubbermaid |
|---|---|---|---|
| Oct 2025 | 52.1% | 35.1% | 12.9% |
| Nov 2025 | 54.5% | 33.3% | 12.2% |
| Dec 2025 | 55.6% | 30.6% | 13.7% |
| Jan 2026 | 49.4% | 37% | 13.6% |
| Feb 2026 | 52.1% | 35.1% | 12.9% |
| Mar 2026 | 49.4% | 37% | 13.6% |
| Apr 2026 | 49.4% | 37% | 13.6% |
| May 2026 | 54.5% | 33.3% | 12.2% |
| Jun 2026 | 53.3% | 35.9% | 10.8% |
| Jul 2026 | 50.6% | 38% | 11.4% |
| Aug 2026 | 49.4% | 37% | 13.6% |
| Sep 2026 | 46.8% | 42.7% | 10.5% |
How has the Clorox and Rubbermaid comparison changed over the last 12 months?
3 findings
- Clorox was ahead of Rubbermaid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clorox’s estimated Share of Search among power scrubber brands worldwide moved from 35.1% to 42.7%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, Rubbermaid’s estimated Share of Search among power scrubber brands worldwide moved from 12.9% to 10.5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for power scrubber brands worldwide in September 2026?
2 changes
In September 2026, Clorox gained estimated Share of Search among power scrubber brands worldwide, from 37% to 42.7%.
In September 2026, Rubbermaid lost estimated Share of Search among power scrubber brands worldwide, from 13.6% to 10.5%.
Other head-to-heads among power scrubber brands
How each brand is measured
Brandwave collects information about searches that people make online using Clorox’s and Rubbermaid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clorox
1 branded search term
- clorox
Rubbermaid
1 branded search term
- rubbermaid
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.