Bosch vs Milwaukee:Which is more popular?
In September 2026, Milwaukee had more branded searches than Bosch among power drill brands worldwide. Milwaukee had about 1.8 million branded searches, while Bosch had 590. Milwaukee made up 43.9% of all power drill brand searches we track, and Bosch accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about power drill brands, Milwaukee appeared in all five answers and Bosch in three. Milwaukee was mentioned before Bosch in every answer.
Who do people search for more?
Milwaukee, about 3102 searches for every 1 for Bosch
Who does AI mention more?
Milwaukee, mentioned in every answer we collected
Who does AI recommend more?
Milwaukee, named ahead of Bosch in every answer
Follow Bosch vs Milwaukee and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top power drill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milwaukee appeared in all five answers. Bosch was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Milwaukee was listed before Bosch in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about power drill brands
5 answers
Asked ChatGPT
“Which power drill brand should I buy?”
Asked ChatGPT
“What are the best power drill brands?”
Asked ChatGPT
“What's the best power drill brand for home repairs?”
Searched Google, AI Overview
“power drill brands”
Searched Google, AI Overview
“best power drill”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bosch or Milwaukee more popular in search?
This chart shows how often people search Google for Bosch and Milwaukee by name. Each line represents a brand's share of searches for all five power drill brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Milwaukee, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Makita | DeWalt | Ryobi | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 28.3% | 13.6% | 12.9% | 0.01% |
| Nov 2025 | 41.4% | 26.4% | 15.2% | 17% | 0.01% |
| Dec 2025 | 44.8% | 23.7% | 16.5% | 15% | 0.01% |
| Jan 2026 | 43.9% | 23.6% | 16.1% | 16.4% | 0.01% |
| Feb 2026 | 45.5% | 23.9% | 16.7% | 13.9% | 0.01% |
| Mar 2026 | 41.2% | 26.1% | 15.1% | 17.6% | 0.02% |
| Apr 2026 | 42.9% | 23% | 15.8% | 18.3% | 0.01% |
| May 2026 | 42.2% | 22.9% | 15.5% | 19.3% | 0.01% |
| Jun 2026 | 41.9% | 22.7% | 15.4% | 20% | 0.01% |
| Jul 2026 | 46.8% | 20.8% | 14.1% | 18.3% | 0.02% |
| Aug 2026 | 43.4% | 23.6% | 16% | 17% | 0.01% |
| Sep 2026 | 43.9% | 24.1% | 16.1% | 15.8% | 0.01% |
How has the Bosch and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among power drill brands worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 590.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among power drill brands worldwide moved from 45.2% to 43.9%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for power drill brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bosch’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among power drill brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.