Brandwave

DeWalt vs Ryobi:Which is more popular?

In September 2026, DeWalt and Ryobi were level in searches among power drill brands worldwide, with an estimated 673K versus 660K branded searches, at 16.1% and 15.8% of the total. When we asked ChatGPT and Google AI Overviews about power drill brands, both DeWalt and Ryobi appeared in all five answers. DeWalt was mentioned before Ryobi in four out of five answers.

Among power drill brands worldwide in September 2026

Who do people search for more?

DeWalt and Ryobi are searched for about as often as each other.

DeWalt 673K searchesRyobi 660K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

DeWalt in 5 of 5Ryobi in 5 of 5

Who does AI recommend more?

DeWalt, named ahead of Ryobi in 4 of 5 answers

DeWalt first in 4Ryobi first in 1

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Top power drill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both DeWalt and Ryobi showed up in all five answers. DeWalt was listed before Ryobi in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Milwaukee2nd
  3. Ryobi3rd
  4. Makita4th
  5. Bosch5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about power drill brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DeWalt or Ryobi more popular in search?

This chart shows how often people search Google for DeWalt and Ryobi by name. Each line represents a brand's share of searches for all five power drill brands we track, month by month, from English-language searches worldwide.

DeWalt and Ryobi among power drill brands worldwide, by month

Share of searches by month for DeWalt, Ryobi. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltRyobiBosch
Oct 202545.2%28.3%13.6%12.9%0.01%
Nov 202541.4%26.4%15.2%17%0.01%
Dec 202544.8%23.7%16.5%15%0.01%
Jan 202643.9%23.6%16.1%16.4%0.01%
Feb 202645.5%23.9%16.7%13.9%0.01%
Mar 202641.2%26.1%15.1%17.6%0.02%
Apr 202642.9%23%15.8%18.3%0.01%
May 202642.2%22.9%15.5%19.3%0.01%
Jun 202641.9%22.7%15.4%20%0.01%
Jul 202646.8%20.8%14.1%18.3%0.02%
Aug 202643.4%23.6%16%17%0.01%
Sep 202643.9%24.1%16.1%15.8%0.01%

How has the DeWalt and Ryobi comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Ryobi took it in November 2025, DeWalt took it in December 2025, Ryobi took it in January 2026, DeWalt took it in February 2026, Ryobi took it in March 2026, DeWalt took it in September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among power drill brands worldwide moved from 13.6% to 16.1%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among power drill brands worldwide moved from 12.9% to 15.8%, and its estimated monthly branded searches moved from 641K to 660K.

How did search popularity change for power drill brands worldwide in September 2026?

2 changes
  1. In September 2026, Ryobi lost share of searches among power drill brands worldwide, from 17% to 15.8%.

  2. In September 2026, DeWalt rose from 4th to 3rd among power drill brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Ryobi

2 branded search terms

  • ryobi
  • ryobi tool

How the Brand Demand Index is measured

Other head-to-heads among power drill brands

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