Brandwave

Hario vs Kalita:Which is more popular?

In September 2026, Hario had more branded searches than Kalita among pour-over coffee maker brands worldwide. Hario had about 90,000 branded searches, while Kalita had 30,200. Hario made up 41.5% of all pour-over coffee maker brand searches we track, and Kalita accounted for 13.9%. When we asked ChatGPT and Google AI Overviews about pour-over coffee maker brands, both Hario and Kalita appeared in all five answers. Hario was mentioned before Kalita in every answer.

Among pour-over coffee maker brands worldwide in September 2026

Who do people search for more?

Hario, about 3 searches for every 1 for Kalita

Hario 90K searchesKalita 30.2K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Hario in 5 of 5Kalita in 5 of 5

Who does AI recommend more?

Hario, named ahead of Kalita in every answer

Hario first in 3Kalita never first

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Top pour-over coffee maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Hario and Kalita showed up in all five answers. Hario was listed before Kalita in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hario1st
  2. Kalita2nd
  3. Chemex3rd
  4. Fellow4th
  5. Bodum–
  6. Melitta–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hario5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kalita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chemex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bodum1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fellow1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Melitta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pour-over coffee maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Hario or Kalita more popular in search?

This chart shows how often people search Google for Hario and Kalita by name. Each line represents a brand's share of searches for all six pour-over coffee maker brands we track, month by month, from English-language searches worldwide.

Hario and Kalita among pour-over coffee maker brands worldwide, by month

Share of searches by month for Hario, Kalita. The figures are in the table below the chart.

View monthly share of searches table
MonthChemexHarioKalitaBodumMelittaFellow
Oct 202539.9%43.6%14.1%1.3%0.7%0.44%
Nov 202539.2%42.9%14.9%1.6%0.82%0.69%
Dec 202535.2%47%14.4%1.7%0.93%0.74%
Jan 202637.4%45.4%14.2%1.5%0.99%0.54%
Feb 202637.5%45.6%14.2%1.5%0.81%0.51%
Mar 202635.8%47.9%13.5%1.4%0.92%0.48%
Apr 202634.7%46.5%16.1%1.4%0.89%0.41%
May 202634.8%46.5%16.1%1.4%0.75%0.47%
Jun 202635.9%48.1%13.6%1.2%0.78%0.43%
Jul 202635.5%47.5%14.5%1.4%0.77%0.42%
Aug 202634.7%46.5%16.1%1.4%0.89%0.47%
Sep 202641.7%41.5%13.9%1.7%0.74%0.46%

How has the Hario and Kalita comparison changed over the last 12 months?

3 findings
  • Hario was ahead of Kalita in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hario’s share of searches among pour-over coffee maker brands worldwide moved from 43.6% to 41.5%, and its estimated monthly branded searches moved from 99K to 90K.
  • Across the 12 months ending September 2026, Kalita’s share of searches among pour-over coffee maker brands worldwide moved from 14.1% to 13.9%, and its estimated monthly branded searches moved from 32.1K to 30.2K.

How did search popularity change for pour-over coffee maker brands worldwide in September 2026?

3 changes

  1. In September 2026, Chemex overtook Hario to become the leader among pour-over coffee maker brands worldwide, with 41.7% of the searches.

  2. In September 2026, Hario lost share of searches among pour-over coffee maker brands worldwide, from 46.5% to 41.5%.

  3. In September 2026, Kalita lost share of searches among pour-over coffee maker brands worldwide, from 16.1% to 13.9%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Hario’s and Kalita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hario

2 branded search terms

  • hario
  • hario v60

Kalita

2 branded search terms

  • kalita
  • kalita wave

How the Brand Demand Index is measured

Other head-to-heads among pour-over coffee maker brands

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