Brandwave

How popular isKalita?

In September 2026, people searched for Kalita by name about 30,200 times worldwide, a 5.9% decrease from the previous year. These searches made up 13.9% of all global pour-over coffee maker brand searches, placing Kalita third out of six brands. When we asked both ChatGPT and Google AI Overviews about pour-over coffee maker brands, Kalita appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Kalita is the third most searched of 6 competitors and the second most recommended in AI answers.

  1. ChemexShare of searches 41.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. HarioShare of searches 41.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. KalitaShare of searches 13.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. BodumShare of searches 1.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  5. MelittaShare of searches 0.74%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top pour-over coffee maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kalita appeared in all five answers. Kalita is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hario1st
  2. Kalita2nd
  3. Chemex3rd
  4. Fellow4th
  5. Bodum–
  6. Melitta–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hario5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kalita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chemex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bodum1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fellow1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Melitta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pour-over coffee maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which pour-over coffee maker brands compete with Kalita?

Kalita against pour-over coffee maker brands worldwide, by month

Share of searches by month for Chemex, Hario, Kalita. The figures are in the table below the chart.

View monthly share of searches table
MonthChemexHarioKalitaBodumMelittaFellow
Oct 202539.9%43.6%14.1%1.3%0.7%0.44%
Nov 202539.2%42.9%14.9%1.6%0.82%0.69%
Dec 202535.2%47%14.4%1.7%0.93%0.74%
Jan 202637.4%45.4%14.2%1.5%0.99%0.54%
Feb 202637.5%45.6%14.2%1.5%0.81%0.51%
Mar 202635.8%47.9%13.5%1.4%0.92%0.48%
Apr 202634.7%46.5%16.1%1.4%0.89%0.41%
May 202634.8%46.5%16.1%1.4%0.75%0.47%
Jun 202635.9%48.1%13.6%1.2%0.78%0.43%
Jul 202635.5%47.5%14.5%1.4%0.77%0.42%
Aug 202634.7%46.5%16.1%1.4%0.89%0.47%
Sep 202641.7%41.5%13.9%1.7%0.74%0.46%

  1. 1.Chemex

    41.7%

    Moved from 2nd to 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +7 points.

  2. 2.Hario

    41.5%

    Moved from 1st to 2nd. 90K estimated branded searches, -9.1% vs prior month. Share -5 points.

  3. 3.Kalita

    13.9%

    Held 3rd. 30.2K estimated branded searches, -12% vs prior month. Share -2.2 points.

  4. 4.Bodum

    1.7%

    Held 4th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.3 points.

  5. 5.Melitta

    0.74%

    Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.

  6. 6.Fellow

    0.46%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Kalita and its closest rivals

Every comparison with Kalita

5 comparisons

How has branded search demand for Kalita changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kalita worldwide fell from 32.1K to 30.2K.
  • Across the 12 months ending September 2026, Kalita’s share of searches among pour-over coffee maker brands worldwide peaked at 16.1% in May 2026 and was lowest at 13.5% in March 2026.

How did search popularity change for pour-over coffee maker brands worldwide in September 2026?

4 changes

  1. In September 2026, Chemex overtook Hario to become the leader among pour-over coffee maker brands worldwide, with 41.7% of the searches.

  2. In September 2026, Hario lost share of searches among pour-over coffee maker brands worldwide, from 46.5% to 41.5%.

  3. In September 2026, Kalita lost share of searches among pour-over coffee maker brands worldwide, from 16.1% to 13.9%.

  4. Estimated monthly branded searches for Bodum worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

How are Kalita’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kalita’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kalita
  • kalita wave

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How the Brand Demand Index is measured

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