Brandwave

Poker sets:Which brands are most popular in search?

In August 2026, PokerStars was the most searched among poker sets worldwide, with an estimated 1M branded searches and 75% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PokerStars75%
  2. WSOP15.1%
  3. Bicycle5.6%
  4. Copag3.7%
  5. KEM0.61%
  6. Da Vinci0.02%

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Share of SearchLeaderboard

Compare the poker sets people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among poker sets worldwide, by month

Share of Search by month for PokerStars, WSOP, Bicycle, Copag. The figures are in the table below the chart.

View monthly share of search table
MonthPokerStarsWSOPBicycleCopagKEMDa Vinci
Oct 202581.6%11%4%2.7%0.54%0.01%
Nov 202581.5%11%4%2.7%0.66%0.02%
Dec 202579.7%10.8%5.9%2.6%0.97%0.02%
Jan 202680.7%10.9%4.9%2.7%0.8%0.02%
Feb 202681.4%11%4%2.7%0.81%0.01%
Mar 202680%10.8%5.9%2.7%0.53%0.02%
Apr 202680.4%10.9%4.9%3.3%0.53%0.02%
May 202680.4%10.9%4.9%3.3%0.53%0.01%
Jun 202673.3%18%4.4%3.6%0.59%0.02%
Jul 202672.5%17.8%5.4%3.6%0.72%0.02%
Aug 202675%15.1%5.6%3.7%0.61%0.02%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.PokerStars

    75%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.WSOP

    15.1%

    Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -2.8 points.

  3. 3.Bicycle

    5.6%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Copag

    3.7%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.KEM

    0.61%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.Da Vinci

    0.02%

    Held 6th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among poker sets worldwide?

In August 2026, PokerStars was the most searched among poker sets worldwide, with an estimated 1M branded searches and 75% estimated Share of Search within this set. WSOP is in 2nd place, 59.9 percentage points behind at 15.1% Share of Search.

Global poker sets, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
PokerStars81.6% → 75%81.6%Oct 202572.5%Jul 20261st
WSOP11% → 15.1%18%Jun 202610.8%Dec 20252nd
Bicycle4% → 5.6%5.9%Mar 20264%Feb 20263rd
Copag2.7% → 3.7%3.7%Aug 20262.6%Dec 20254th
KEM0.54% → 0.61%0.97%Dec 20250.53%Mar 20265th
Da Vinci0.01% → 0.02%0.02%Jan 20260.01%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, PokerStars’ estimated Share of Search among poker sets worldwide decreased from 81.6% to 75%.
  • Across the 11 months ending August 2026, WSOP’s estimated Share of Search among poker sets worldwide increased from 11% to 15.1%.
  • Across the 11 months ending August 2026, Bicycle’s estimated Share of Search among poker sets worldwide increased from 4% to 5.6%.
  • Across the 11 months ending August 2026, Copag’s estimated Share of Search among poker sets worldwide increased from 2.7% to 3.7%.
  • Across the 11 months ending August 2026, PokerStars’ estimated Share of Search among poker sets worldwide peaked at 81.6% in October 2025 and was lowest at 72.5% in July 2026.
  • Across the 11 months ending August 2026, WSOP’s estimated Share of Search among poker sets worldwide peaked at 18% in June 2026 and was lowest at 10.8% in December 2025.
  • Across the 11 months ending August 2026, Bicycle’s estimated Share of Search among poker sets worldwide peaked at 5.9% in March 2026 and was lowest at 4% in February 2026.
  • Across the 11 months ending August 2026, Copag’s estimated Share of Search among poker sets worldwide peaked at 3.7% in August 2026 and was lowest at 2.6% in December 2025.
  • Across the 11 months ending August 2026, KEM and Da Vinci held steady: their estimated Share of Search among poker sets worldwide each moved less than 0.5 percentage points.

How did search popularity change for poker sets worldwide in August 2026?

  1. In August 2026, PokerStars gained estimated Share of Search among poker sets worldwide, from 72.5% to 75%.

  2. In August 2026, WSOP lost estimated Share of Search among poker sets worldwide, from 17.8% to 15.1%.

  3. Estimated monthly branded searches for Bicycle worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

  4. Estimated monthly branded searches for Copag worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.

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