Brandwave

Bicycle vs WSOP:Which is searched more?

In August 2026, WSOP had more branded searches than Bicycle among poker sets worldwide. WSOP was estimated to have 201K branded searches compared to Bicycle’s 74K, and held a 9.3% Share of Search versus Bicycle’s 3.4%. These are worldwide searches for English-language branded terms.

Share of Search among poker sets worldwide in August 2026Which is more popular in search, Bicycle or WSOP?
Bicycle3.4%74K searches
vs
WSOP9.3%201K searches

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Which is more popular in search, Bicycle or WSOP?

Compare the poker sets people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bicycle and WSOP among poker sets worldwide, by month

Share of Search by month for WSOP, Bicycle. The figures are in the table below the chart.

View monthly share of search table
MonthWSOPBicycle
Oct 20257.1%2.6%
Nov 20257.1%2.6%
Dec 20257%3.8%
Jan 20267.1%3.2%
Feb 20267.1%2.6%
Mar 20267%3.9%
Apr 20267.1%3.2%
May 20267.1%3.2%
Jun 202611.2%2.8%
Jul 202611.2%3.4%
Aug 20269.3%3.4%
Sep 2026——

How has the Bicycle and WSOP comparison changed over the last 12 months?

  • WSOP was ahead of Bicycle in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bicycle’s estimated Share of Search among poker sets worldwide moved from 2.6% to 3.4%, and its estimated monthly branded searches moved from 60.5K to 74K.
  • Across the 11 months ending August 2026, WSOP’s estimated Share of Search among poker sets worldwide moved from 7.1% to 9.3%, and its estimated monthly branded searches moved from 165K to 201K.

How did search popularity change for poker sets worldwide in August 2026?

  1. In August 2026, WSOP lost estimated Share of Search among poker sets worldwide, from 11.2% to 9.3%.

  2. Estimated monthly branded searches for Bicycle worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bicycle’s and WSOP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bicycle

1 branded search term

  • bicycle cards

WSOP

1 branded search term

  • wsop

How the Brand Demand Index is measured

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