Brandwave

How popular isWSOP in search?

In August 2026, there were an estimated 201K branded searches for WSOP worldwide which is up 21.8% over the last 11 months. WSOP holds 15.1% estimated Share of Search among poker sets worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PokerStars75%
  2. WSOP15.1%
  3. Bicycle5.6%
  4. Copag3.7%
  5. KEM0.61%
  6. Da Vinci0.02%
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Which poker sets compete with WSOP?

WSOP against poker sets worldwide, by month

Share of Search by month for PokerStars, WSOP, Bicycle, Copag. The figures are in the table below the chart.

View monthly share of search table
MonthPokerStarsWSOPBicycleCopagKEMDa Vinci
Oct 202581.6%11%4%2.7%0.54%0.01%
Nov 202581.5%11%4%2.7%0.66%0.02%
Dec 202579.7%10.8%5.9%2.6%0.97%0.02%
Jan 202680.7%10.9%4.9%2.7%0.8%0.02%
Feb 202681.4%11%4%2.7%0.81%0.01%
Mar 202680%10.8%5.9%2.7%0.53%0.02%
Apr 202680.4%10.9%4.9%3.3%0.53%0.02%
May 202680.4%10.9%4.9%3.3%0.53%0.01%
Jun 202673.3%18%4.4%3.6%0.59%0.02%
Jul 202672.5%17.8%5.4%3.6%0.72%0.02%
Aug 202675%15.1%5.6%3.7%0.61%0.02%
Sep 2026——————

  1. 1.PokerStars

    75%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.WSOP

    15.1%

    Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -2.8 points.

  3. 3.Bicycle

    5.6%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Copag

    3.7%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.KEM

    0.61%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.Da Vinci

    0.02%

    Held 6th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between WSOP and its closest rivals

How has branded search demand for WSOP changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for WSOP worldwide rose from 165K to 201K.
  • Across the 11 months ending August 2026, WSOP’s estimated Share of Search among poker sets worldwide increased from 11% to 15.1%.
  • Across the 11 months ending August 2026, WSOP’s estimated Share of Search among poker sets worldwide peaked at 18% in June 2026 and was lowest at 10.8% in December 2025.

How did search popularity change for poker sets worldwide in August 2026?

  1. In August 2026, PokerStars gained estimated Share of Search among poker sets worldwide, from 72.5% to 75%.

  2. In August 2026, WSOP lost estimated Share of Search among poker sets worldwide, from 17.8% to 15.1%.

  3. Estimated monthly branded searches for Bicycle worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

  4. Estimated monthly branded searches for Copag worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.

How is WSOP measured?

Brandwave collects information about searches that people make online using WSOP’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • wsop

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How the Brand Demand Index is measured

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