How popular isPokerStars in search?
In August 2026, there were an estimated 1M branded searches for PokerStars worldwide which is down 18% over the last 11 months. PokerStars holds 46.4% estimated Share of Search among poker sets worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which poker sets compete with PokerStars?
Share of Search by month for PokerStars, Da Vinci, WSOP, Bicycle, Copag. The figures are in the table below the chart.
View monthly share of search table
| Month | PokerStars | Da Vinci | WSOP | Bicycle | Copag | KEM |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 35.5% | 7.1% | 2.6% | 1.7% | 0.35% |
| Nov 2025 | 52.6% | 35.5% | 7.1% | 2.6% | 1.7% | 0.43% |
| Dec 2025 | 51.8% | 35% | 7% | 3.8% | 1.7% | 0.63% |
| Jan 2026 | 52.3% | 35.3% | 7.1% | 3.2% | 1.7% | 0.52% |
| Feb 2026 | 52.6% | 35.5% | 7.1% | 2.6% | 1.7% | 0.52% |
| Mar 2026 | 52% | 35.1% | 7% | 3.9% | 1.7% | 0.35% |
| Apr 2026 | 52.1% | 35.2% | 7.1% | 3.2% | 2.1% | 0.35% |
| May 2026 | 52.1% | 35.2% | 7.1% | 3.2% | 2.1% | 0.35% |
| Jun 2026 | 45.7% | 37.6% | 11.2% | 2.8% | 2.3% | 0.37% |
| Jul 2026 | 45.4% | 37.4% | 11.2% | 3.4% | 2.2% | 0.45% |
| Aug 2026 | 46.4% | 38.2% | 9.3% | 3.4% | 2.3% | 0.38% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.4% | 1M | 0% | +1 points | |
| 2, held 2nd | 38.2% | 823K | 0% | +0.8 points | |
| 3, held 3rd | 9.3% | 201K | -18.3% | -1.8 points | |
| 4, held 4th | 3.4% | 74K | 0% | +0.1 points | |
| 5, held 5th | 2.3% | 49.5K | 0% | 0 points | |
| 6, held 6th | 0.38% | 8.1K | -18.2% | -0.1 points |
46.4%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +1 points.
2.Da Vinci
38.2%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.8 points.
3.
WSOP9.3%
Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -1.8 points.
4.
Bicycle
3.4%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Copag2.3%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.KEM
0.38%
Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between PokerStars and its closest rivals
Every comparison with PokerStars
5 comparisons
How has branded search demand for PokerStars changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for PokerStars worldwide fell from 1.2M to 1M.
- Across the 11 months ending August 2026, PokerStars’ estimated Share of Search among poker sets worldwide decreased from 52.6% to 46.4%.
- Across the 11 months ending August 2026, PokerStars’ estimated Share of Search among poker sets worldwide peaked at 52.6% in October 2025 and was lowest at 45.4% in July 2026.
How did search popularity change for poker sets worldwide in August 2026?
5 changes
In August 2026, PokerStars gained estimated Share of Search among poker sets worldwide, from 45.4% to 46.4%.
In August 2026, Da Vinci gained estimated Share of Search among poker sets worldwide, from 37.4% to 38.2%.
In August 2026, WSOP lost estimated Share of Search among poker sets worldwide, from 11.2% to 9.3%.
Estimated monthly branded searches for Bicycle worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
Estimated monthly branded searches for Copag worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.
How is PokerStars measured?
Brandwave collects information about searches that people make online using PokerStars’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- pokerstars
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Is PokerStars your brand?
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