KEM vs PokerStars:Which is more popular by branded search?
In August 2026, PokerStars had more branded searches than KEM among poker sets worldwide. PokerStars was estimated to have 1M branded searches compared to KEM’s 8.1K, and held a 75% Share of Search versus KEM’s 0.61%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KEM or PokerStars?
Compare the poker sets people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PokerStars, KEM. The figures are in the table below the chart.
View monthly share of search table
| Month | PokerStars | WSOP | Bicycle | Copag | KEM | Da Vinci |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.6% | 11% | 4% | 2.7% | 0.54% | 0.01% |
| Nov 2025 | 81.5% | 11% | 4% | 2.7% | 0.66% | 0.02% |
| Dec 2025 | 79.7% | 10.8% | 5.9% | 2.6% | 0.97% | 0.02% |
| Jan 2026 | 80.7% | 10.9% | 4.9% | 2.7% | 0.8% | 0.02% |
| Feb 2026 | 81.4% | 11% | 4% | 2.7% | 0.81% | 0.01% |
| Mar 2026 | 80% | 10.8% | 5.9% | 2.7% | 0.53% | 0.02% |
| Apr 2026 | 80.4% | 10.9% | 4.9% | 3.3% | 0.53% | 0.02% |
| May 2026 | 80.4% | 10.9% | 4.9% | 3.3% | 0.53% | 0.01% |
| Jun 2026 | 73.3% | 18% | 4.4% | 3.6% | 0.59% | 0.02% |
| Jul 2026 | 72.5% | 17.8% | 5.4% | 3.6% | 0.72% | 0.02% |
| Aug 2026 | 75% | 15.1% | 5.6% | 3.7% | 0.61% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the KEM and PokerStars comparison changed over the last 12 months?
3 findings
- PokerStars was ahead of KEM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KEM’s estimated Share of Search among poker sets worldwide moved from 0.54% to 0.61%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 11 months ending August 2026, PokerStars’ estimated Share of Search among poker sets worldwide moved from 81.6% to 75%, and its estimated monthly branded searches moved from 1.2M to 1M.
How did search popularity change for poker sets worldwide in August 2026?
1 change
In August 2026, PokerStars gained estimated Share of Search among poker sets worldwide, from 72.5% to 75%.
How each brand is measured
Brandwave collects information about searches that people make online using KEM’s and PokerStars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KEM
1 branded search term
- kem cards
PokerStars
1 branded search term
- pokerstars
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.