Brandwave

Podcast advertising platforms:Which brands are most popular in search?

In August 2026, Megaphone was the most searched among podcast advertising platforms worldwide, with an estimated 165K branded searches and 50.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Megaphone50.4%
  2. RedCircle28%
  3. Podbean10.2%
  4. Acast8.3%
  5. Libsyn3%

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Share of SearchLeaderboard

Compare the platforms used to buy podcast advertising. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among podcast advertising platforms worldwide, by month

Share of Search by month for Megaphone, RedCircle, Podbean, Acast, Libsyn. The figures are in the table below the chart.

View monthly share of search table
MonthMegaphoneRedCirclePodbeanAcastLibsyn
Oct 202548.5%26.9%12.2%8%4.4%
Nov 202546.1%25.6%14%9.2%5.1%
Dec 202548.6%26.9%12.2%8%4.4%
Jan 202645.5%30.7%11.4%7.5%5%
Feb 202645.5%30.6%11.4%7.5%5%
Mar 202644.3%29.9%13.6%8.9%3.3%
Apr 202646.2%31.2%11.6%7.6%3.4%
May 202646.6%31.3%11.7%7.6%2.8%
Jun 202645.5%30.8%11.2%9.1%3.3%
Jul 202646.2%31.3%11.5%7.6%3.4%
Aug 202650.4%28%10.2%8.3%3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Megaphone

    50.4%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +4.2 points.

  2. 2.RedCircle

    28%

    Held 2nd. 91.6K estimated branded searches, +0.16% vs prior month. Share -3.3 points.

  3. 3.Podbean

    10.2%

    Held 3rd. 33.5K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Acast

    8.3%

    Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.

  5. 5.Libsyn

    3%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among podcast advertising platforms worldwide?

In August 2026, Megaphone was the most searched among podcast advertising platforms worldwide, with an estimated 165K branded searches and 50.4% estimated Share of Search within this set. RedCircle is in 2nd place, 22.5 percentage points behind at 28% Share of Search.

Global podcast advertising platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Megaphone48.5% → 50.4%50.4%Aug 202644.3%Mar 20261st
RedCircle26.9% → 28%31.3%May 202625.6%Nov 20252nd
Podbean12.2% → 10.2%14%Nov 202510.2%Aug 20263rd
Acast8% → 8.3%9.2%Nov 20257.5%Jan 20264th
Libsyn4.4% → 3%5.1%Nov 20252.8%May 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Megaphone’s estimated Share of Search among podcast advertising platforms worldwide increased from 48.5% to 50.4%.
  • Across the 11 months ending August 2026, RedCircle’s estimated Share of Search among podcast advertising platforms worldwide increased from 26.9% to 28%.
  • Across the 11 months ending August 2026, Podbean’s estimated Share of Search among podcast advertising platforms worldwide decreased from 12.2% to 10.2%.
  • Across the 11 months ending August 2026, Libsyn’s estimated Share of Search among podcast advertising platforms worldwide decreased from 4.4% to 3%.
  • Across the 11 months ending August 2026, Megaphone’s estimated Share of Search among podcast advertising platforms worldwide peaked at 50.4% in August 2026 and was lowest at 44.3% in March 2026.
  • Across the 11 months ending August 2026, RedCircle’s estimated Share of Search among podcast advertising platforms worldwide peaked at 31.3% in May 2026 and was lowest at 25.6% in November 2025.
  • Across the 11 months ending August 2026, Podbean’s estimated Share of Search among podcast advertising platforms worldwide peaked at 14% in November 2025 and was lowest at 10.2% in August 2026.
  • Across the 11 months ending August 2026, Acast’s estimated Share of Search among podcast advertising platforms worldwide peaked at 9.2% in November 2025 and was lowest at 7.5% in January 2026.
  • Across the 11 months ending August 2026, Libsyn’s estimated Share of Search among podcast advertising platforms worldwide peaked at 5.1% in November 2025 and was lowest at 2.8% in May 2026.
  • Across the 11 months ending August 2026, Acast held steady: its estimated Share of Search among podcast advertising platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for podcast advertising platforms worldwide in August 2026?

  1. In August 2026, Megaphone gained estimated Share of Search among podcast advertising platforms worldwide, from 46.2% to 50.4%.

  2. In August 2026, Acast gained estimated Share of Search among podcast advertising platforms worldwide, from 7.6% to 8.3%.

  3. In August 2026, RedCircle lost estimated Share of Search among podcast advertising platforms worldwide, from 31.3% to 28%.

  4. In August 2026, Podbean lost estimated Share of Search among podcast advertising platforms worldwide, from 11.5% to 10.2%.

  5. Estimated monthly branded searches for Libsyn worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.

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